This intro to SEO course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how it can help potential customers find your website.

SEO is a term being thrown all over the place in the digital world, but it actually sounds a lot more complicated than it is. SEO, which stands for search engine optimisation, is all about making it as easy as possible for potential customers to find your business. See, simple really.

How good or bad your SEO strategy is will determine how easy, or difficult, it is for someone to find you when they do a quick Google search.

That’s why making sure that you have the basics right can make all the difference when it comes to solidifying your company’s presence in the digital sphere.

During our workshop, we’ll guide you through the key elements of SEO, and explain how you can gain organic traffic from search engines (organic just means that you don’t pay for it, not that the traffic is free of pesticides).

We’ll help you build your knowledge so that you leave feeling confident to implement these SEO techniques for your business, in order for your customers to find your website online.

Location: Folkestone, Kent
Price: £195 (+VAT)

What will I learn?

This Kent digital marketing course is aimed at professionals with limited knowledge of SEO. During the day you’ll learn about the structures that need to be in place to implement your own SEO strategy and we’ll help you to identify quick wins and determine the elements that are needed to succeed in achieving longer-term goals. By the end of the day, you’ll have gained the confidence to run your first SEO campaign.

• How does search work?

• What SEO actually is.

• The basics of keyword research, and why you would use it.

• An intro to the theory of on-page SEO, covering everything from meta data, to site structure and functional content.

• The theory behind off-page SEO, and tips for creatively planning your social, audience, and link related activity.

• Tools you can use to help you with your SEO efforts.

Why Giant Campus?

✓ Extend your CV
✓ Make a difference to your business
✓ Get ahead of your competitors
✓ You'll earn your money back in no time when you put into practice what we teach you
✓ We'll keep in contact to answer any other questions you may have