September Legacy Loop: Insights from MaWO’s Big Will Survey with YouGov

Join Oliver and Marie for our September Legacy Loop session where we’ll reveal the results of MaWO’s Big Will Survey. We worked with YouGov to get some statistical clarity on:

• Who is making wills
• Who is leaving gifts in wills
• The motivations and barriers behind these decisions

We’ll look at these findings from a Gifts in Wills fundraising perspective, exploring how you can apply the insights to improve messaging with your supporters and strengthen your legacy campaigns.

In addition to the survey results, we’ll share our latest news from the Fundraising Regulator, including updates on their two provider stipulation and what it means for your charity.