Servitisation is defiined as the process of adding services to products or replacing a product with a service.
Products as diverse as aero engines, software and printers are increasingly being marketed as services rather than products with a greater focus on the total cost of ownership and building long term competitive advantage.
So why is the concept important to manufacturers, producers and distributors?
As competitive pressures lead to reduced product margins and growth slows in mature markets, the desire to increase revenues from the existing customers, drive higher margins and develop more stable sources of revenue are revolutionising the way manufacturers and producers are developing products and service capabilities. The move to servitisation of products has far reaching implications for every part of the organisation from product design and development, marketing and sales and ultimately to how they are supported in-life and at end-of-life.
This workshop will help you to explore the factors that are driving servitisation and to understand the implications on your own product strategy and organisation.
Upon completion, you will be equipped to understand the potential opportunities for servitisation for your company, to assess the effectiveness of your own organisation to develop this strategy and to start taking practical actions.