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SETsquared Workshop: Business KPI focused Digital Marketing – Get highly effective structures & worksheets

The Bristol SETsquared Centre

Thursday, October 26, 2017 from 2:00 PM to 4:00 PM (BST)

SETsquared Workshop: Business KPI focused Digital...

Ticket Information

Ticket Type Sales End Price * Fee Quantity
SETsquared Bristol Member or Mentor Oct 26, 2017 Free £0.00
UoB Basecamp Members, UoB, UWE, Bath & Bath Spa Students Oct 26, 2017 Free £0.00
University of Bristol Staff Oct 26, 2017 Free £0.00
External Delegates (check with SETsquared before booking) Oct 26, 2017 £30.00 £0.00
* Prices include VAT

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Event Details

SETsquared Workshop: Business KPI focused Digital Marketing –                    Get highly effective structures & worksheets

 

Workshop led by Aji Issac Mathew, CEO Co-Founder on Indus Net TechShu

 

This session will help you produce an effective digital marketing strategy by learning the core pillars and discuss structured flow for short term & long term goals using KPIs. Topics covered:

  • Identifying your market size using 4 Digital Markets & 5 Types of Data Consumption that define digital markets,
  • 5 Target Groups – End Users, Big Buyers, Resellers, Influencers & Internal Customers
  • Customer Journey – How to distribute your budget throughout the funnel the right way
  • 4 layer Investment & Strategy with Assets, Enhancers, POEM Campaigns (for Paid, Owned & Earned Media) & Improvement layers
  • Game changer tips - utility campaigns, layer CRO, Progressive Web Pages/AMP vs App
  • Useful team dash-boarding tools, one page digital marketing strategy cheat sheet 

Indus Net &Indus Net TechShu are thought leaders in the digital marketing industry and have a large team of 750+ people working on digital success. With this scale, we had to define the structures so that even a new person in the company can learn “digital marketing strategy making” faster, which is where this workshop came from.

 

Participants:

Anyone who is responsible for business growth or marketing. This is a business KPI focused workshop. Anyone serious about business KPI through marketing will highly benefit.

 

 

Aji Issac is a thought leader in digital marketing. With a masters in Computer and bachelors in Mathematics, he started as a high end algorithm writer, web coder and server optimizer. In the journey he headed few digital companies before starting TechShu, a full service digital marketing agency. With 15 years of hands-on digital marketing experience, he has achieved an absolute balance of Marcom, Tech, Business Modelling and Digital Know-how, which allows him to integrate core business KPI to digital marketing KPI. All his sessions at Jakarta, London, Exeter, Cardiff, India etc were super exciting and people spoke very high of the sessions on Twitter.


Subscribe to the monthly e-newsletter to hear news and updates from the Bristol SETsquared Centre, as well as catch up on our member news, events, opportunities and more!

 

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Have questions about SETsquared Workshop: Business KPI focused Digital Marketing – Get highly effective structures & worksheets? Contact The Bristol SETsquared Centre

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When & Where


Clock Tower Room, Engine Shed
Station Approach
Temple Meads
BS1 6QH Bristol
United Kingdom

Thursday, October 26, 2017 from 2:00 PM to 4:00 PM (BST)


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Organizer

The Bristol SETsquared Centre

The SETsquared Business Acceleration Centre at The University of Bristol, helping hi-tech, hi-growth start-up companies.

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SETsquared Workshop: Business KPI focused Digital Marketing – Get highly effective structures & worksheets
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