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SETsquared Workshop: Good Marketing Matters

The Bristol SETsquared Centre

Tuesday, September 10, 2019 from 2:00 PM to 4:00 PM (BST)

SETsquared Workshop: Good Marketing Matters

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Bristol SETsquared Member or SETsquared Mentor Sep 10, 2019 Free £0.00
UoB Basecamp / UoB / UWE / Bath / Bath Spa Students Sep 10, 2019 Free £0.00
University of Bristol Staff Sep 10, 2019 Free £0.00
External Delegates (check with SETsquared before booking) Sep 10, 2019 £50.00 £0.00
SETsquared Community Partners Sep 10, 2019 Free £0.00
* Prices include VAT

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Event Details

Good Marketing Matters

Natasha McKenzie; Director Estrella Green


Natasha McKenzie is a Director of Estrella Green, delivering applied marketing strategy to technology clients. 

Natasha has nearly twenty years’ solid marketing expertise and a keen understanding of how to build brands and articulate them. The first decade of her career was spent working for leading multinational agencies McCann Erickson Worldgroup and M&C Saatchi. 

This workshop will draw on Natasha’s experience in shaping corporate strategy, developing marketing plans, establishing best practice and delivering against clear KPIs. 

Participants: CEOs and Company Directors (C-suite) 


  • Market research (tools, market information, why it’s important)
  • Competitor (set, research, benchmarking and positioning)
  • Audience (research, segmentation, personas and insight)
  • Communication (brand architecture, value proposition, messaging hierarchy and communication planning)
  • Investor presentation

Learning Objectives:

  • Background to branding
  • Feedback on your elevator pitch
  • Competitor benchmarking
  • Audience segmentation and personas
  • What makes a good pitch deck
  • How to create brand guidelines
  • A guide to communication planning and social media activity
  • Demystifying marketing
  • How to create a brand brief




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Have questions about SETsquared Workshop: Good Marketing Matters? Contact The Bristol SETsquared Centre

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When & Where

Clocktower Room, Engine Shed
Station Approach
Temple Meads
BS1 6QH Bristol
United Kingdom

Tuesday, September 10, 2019 from 2:00 PM to 4:00 PM (BST)

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The Bristol SETsquared Centre

The SETsquared Business Acceleration Centre at The University of Bristol, helping hi-tech, hi-growth start-up companies.

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