How to pitch your business story to the press
Workshop leader – Lis Anderson & Mel Beeby-Clarke AMBITIOUS PR
Looking to reach potential customers, employees, investors or partners? Think that your business would benefit from raising its profile in the media?
Online or offline, media coverage can be a cost effective way to reach your target audiences – helping showcase your business, its products & services.
But where do you start? How do you contact a journalist? How do you create press release that’s of interest? How should you pitch a story to a journalist - over the phone or by email …
This practical workshop will help you understand the how best to approach the media & get you started on telling your story to the media. We will cover:
- The media landscape
- How to prepare a press release – what to include & what not to include
- How to pitch a story to the press – what you need to think about for digital, print & broadcast media channels
- Best ways to get your story to the press
- Ideas for news hooks and angles relevant for your business
- Plus plenty of good (& bad) examples
AMBITIOUS is a Bristol based PR communications agency for businesses. Using a storytelling approach, we help clients achieve their business objectives by providing strategic PR consultancy, compelling content and social media marketing.
We maximise value from the client campaigns we create by ensuring every idea and piece of content we produce works as hard as possible, through every channel possible to reach target audiences. Clients we enjoy working with and sectors we understand include owner managed businesses, fast growth and funded, creative tech and innovation within the UK and overseas.
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When & Where
The Bristol SETsquared Centre
The SETsquared Business Acceleration Centre at The University of Bristol, helping hi-tech, hi-growth start-up companies.