The importance of building a start-up brand
Workshop Leader: Laura Stanley, Head of Marketing, Research Media
A strong, visual brand should be the beginning of an exciting journey for any start-up, but it is often an area that is overlooked. In this session we will explore the importance of building a powerful brand that immediately tells the right story, to the right audience, in the right way. Laura Stanley is an experienced marketer that has worked in the international media sector for over 11 years. She is passionate about brand building and strategy and is always excited to work with start-ups that are just beginning their journey.
Participants: Those just starting out on the development of their start-up, or those that are further down the line and looking to refine
What you will learn by the end of the workshop:
- Why brand building is important for start-ups
- The steps to take when building your brand
- How to develop personas for audience groups
- How to identify suitable communication channels
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When & Where
The Bristol SETsquared Centre
The SETsquared Business Acceleration Centre at The University of Bristol, helping hi-tech, hi-growth start-up companies.