SETsquared Workshop: Turning a good idea into a successful product

SETsquared Workshop: The challenges of turning a good idea into a successful product

Facilitator: Dr. Steve Kitson, CEO IMPAX Consulting LIMITED

"Excellent. Should be mandatory for every new SETsquared member!" - Stephanie Campbell, CEO OKKO Health

This workshop is for founders looking to build a product - either hardware or software. Building a product and successfully taking it to market is rewarding but is also very challenging. Just having cool technology and some funding is not usually enough to succeed - you’ll need a clear plan and a great team to execute it.

In this workshop we will draw on real-world experience - we will explore the steps involved in developing a product and bringing it to market, and we will look at the practical challenges of building the business to make that happen.

Agenda:

-       We will look at the steps that you’ll need to go through in order to bring a product to market and describe a New Product Development process.

-       We will also look at the practical challenges of building a product focussed company - setting a clear strategy, delivering a plan, and building a business with the right skills.

Learning objectives:

You will leave this workshop with:

-       an overview of how a  New Product Development framework can help your business.

-       an appreciation for how to translate your idea into a strategy and a plan that you can execute.

-       an awareness of the skills you will need to bring into your team. 

In a career that spans academia, multinationals and start-ups, Steve has developed technology ranging from quantum optics to plastic displays. In 2019 he founded IMPAX consulting to help companies bring game-changing technologies to market. Steve is the Chair of KETS Quantum Security, LumOptica and FSD Active and is a board level-adviser at a number of tech companies and social enterprises.

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