SETsquared Workshop: What is PR and why does your B2B organisation need it?

Facilitator: Heather Macdonald, CEO WHY Communications

This workshop is suitable for either founders and C-suite, or for those responsible for marketing/corporate comms/PR, within start-up/scale-up companies in B2B technology.

In this workshop you will learn how to align PR to your corporate goals, and how to create and execute a PR strategy.

This workshop will cover theoretical, operational and practical aspects of PR from preparing the assets you will need, writing press releases, pitching the media, and squeezing the last drop of value out of any PR campaign.

The workshop is run by Heather Macdonald, founder of WHY Communications. Well known in Bristol tech circles, Heather has spent 20 years working in PR, specialising in deep tech and B2B.

Having spent most of her career in house, in start-ups and scale ups, Heather understands that finding the time and resources to do PR properly can be challenging for tech companies. WHY Communications is focused on developing messaging that lands with multiple audiences, and creating the most efficient PR strategies to help business become the right kind of famous.

Agenda:

• What is PR?

• Writing a PR Strategy

• How to write a Press Release

• Methods of distributing your news

• Quick tips on maximising your public awareness

• When to get help

Attendees should leave with an understanding the planning, preparation and delivery of a successful PR Campaign

The workshop is run by Heather Macdonald, founder of WHY Communications. Well known in Bristol tech circles, Heather has spent 20 years working in PR, specialising in deep tech and B2B. Having spent most of her career in house, in start-ups and scale ups, Heather understands that finding the time and resources to do PR properly can be challenging for tech companies. WHY Communications is focused on developing messaging that lands with multiple audiences, and creating the most efficient PR strategies to help business become the right kind of famous.

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