“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
In this workshop we will cover the key elements of getting started with content marketing, such as; the importance of knowing your value proposition, how company culture can affect your content marketing efforts (and vice-versa!), the implications on your brand and much more.
The workshop has been designed for a broad range of professionals either planning to use, or starting to use content marketing to connect and engage with their target audience as part of their wider business growth strategy: Marketing/ Digital Marketing/ Communication Managers or Executives, Copywriters, owners of small businesses, including start-ups.
This is an ideal event if:
- You want to use a content marketing approach but don't know where to start.
- You've jumped on the content marketing bandwagon but have no clear foundation and framework in place.
- You feel like you are on a content treadmill and simply producing content for the sake of it.
Maximum of 10 places available
If you have any questions about this workshop, please contact: email@example.com