Setting up a University Recruitment and Partnership Presence Overseas

Setting up a University Recruitment and Partnership Presence Overseas

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University College London

20 Bedford Way



United Kingdom

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Discover what you need to know before setting up an overseas presence.

About this event

This will be an in-person workshop, held in London. We will be planting an Olive Tree for this workshop as part of our Sustainability pledge.

Universities are reviewing their internationalisation activities and institutions are starting to explore different models including the set up of an overseas presence. There isn’t a one size fits all model, so when it comes to which model to choose, an institution needs to think about what they want to achieve, what their appetite and understanding is of risk and regulation, how much they are willing to invest and where they should strategically be located. Not only do institutions need to think about the strategic approach and the regulations but also how it will be managed and operated. We will explore all of this and more to help institutions understand what they need to consider, what their options are and what the long term considerations and benefits might be.

This workshop has been designed to:

  • Review international recruitment and partnership strategies to establish what structure is required
  • Identify different models of overseas presence
  • Understand the pros and cons of the different models of overseas presence
  • Increase knowledge of the considerations, decisions and checks required to set up an overseas presence
  • Consider the management and operational running of an overseas presence to ensure maximum impact

What will I learn at the workshop?

  • The different models and their pros and cons to identify which model is best for your institution
  • The different regulations and processes that need to be considered and met to set up an overseas presence
  • What the different management approaches could be and how an overseas presence could work with the home campus
  • What the different recruitment and partnership activities are, and how they can be supported by having an overseas presence

When and where is the workshop?

This workshop will take place on:

Thursday 27 January 2022 | 13:15 - 15:30 (GMT), You are welcome to join lunch and refreshments before the workshop at 12:45.

University College London (UCL), 20 Bedford Way, London, WC1H 0AP

Professional Trainers

Delia Heneghan

Delia Heneghan is Vice President of Global Education Practice at Sannam S4. She brings 30 years of experience of higher education as an academic and specialist in internationalisation strategy and operations. This experience includes 15 years as a Dean and Director of International at a UK university with responsibility for the development and delivery of the internationalization strategy of the university including: student recruitment, TNE, and strategic partnership development, setting up offices and establishing presence in key markets including India, Pakistan, and China. Delia was also Pro-Vice-Chancellor for Global Engagement at an American University in London in 2015, overseeing all aspects of Global Affairs. Delia’s experience includes strategic development and operational delivery in South Asia, Southeast Asia, China, the Far East, Central Asia, Africa, Europe, the Middle East and the Americas. A Chartered Marketer and Manager, Delia sits on the advisory boards of leading higher education bodies.

Zoe Marlow

Zoe Marlow is Head of Client Relations (Education) at Sannam S4. Zoë has over 15 years’ experience in the international education sector, including periods in the TEFL industry in the UK and abroad; US study abroad and exchange; international student recruitment; pathways marketing; independent schools; and international education consultancy.

Over the years, she has created and delivered strategic and tactical recruitment plans in almost 20 culturally diverse markets and has developed particular expertise in marketing communications. Zoë’s first job was with the British Council in Dakar, Senegal, and she has been a regular visitor to, and observer of, the continent ever since. During her career she has led international recruitment activity in Nigeria, Ghana and Kenya for universities and schools, served as West Africa Regional Specialist for the UK government’s Chevening Scholarship and undertaken pro-bono consultancy work for a telemedicine charity in Zambia. She holds an MSc from Cass Business School, where she focused on non profit-corporate partnerships.

Pete Richards

Pete Richards is Executive Director - UK & Europe (Education) at Sannam S4. Pete has been working within the Higher Education sector for over a decade, operating as Marketing Director for Sydney’s highly acclaimed Macquarie Business School, Head of Student Recruitment Marketing at Henley Business School, UK General Manager – International Student Recruitment and Marketing at Navitas and, most recently, Director of Partnership Development (TNE) at Coventry University. Pete studied Engineering, BEng (Hons) at the University of Wolverhampton, as well as a Marketing Diploma via the Chartered Institute of Marketing (ultimately achieving Chartered Marketer status).

Charlene Allen

Charlene has over 20 years’ experience in higher education. She has held senior roles across several universities in the UK, held a national sector leading role as Chair of British Universities International Liaison Association (BUILA) and sat on strategic international advisory boards for the British Council, Universities UK International and the UK Council for International Students Association. Her work has included the development and implementation of various internationalisation projects, lobbying on internationalisation matters and working with the Department of Education and the Department of Business, Energy and Industrial Strategy International Team on the UK International Education Strategy.

Sirin Myles

Sirin is a highly experienced International Leader and specialist in higher education. She has more than 20 years of international marketing and leadership experience in diplomatic and higher education organisations. Sirin’s career includes the British Council in Istanbul, marketing British education; Regional Director at the University of Southampton and Director of the International Office at the University of Reading. At Reading, Sirin had joint responsibility for all of the University’s Marketing, Communication and Engagement. Since 2016, Sirin has been providing a specialist independent consultancy, individual and leadership coaching to higher education institutions.

You’re not a bystander in your own life. You are a regional expert ready to seize opportunities and discover more about your markets. Let’s spend time together so we can provide you with the tools, support and knowledge you need to succeed.

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