Setting Your Sights

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TBC, Cambridge

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This workshop is designed to help you put a solid strategy in place for your businesses, whether you've been trading a few years, or just a few months. It covers creating a solid business plan, a clear and compelling value proposition and defining how to differentiate your business in the market. We’ll also discuss the sales pipeline and how you can manage yours more effectively to avoid losing valuable prospects.

In this session we cover:

  • Getting ready for growing your business
  • Putting the customer first
  • Push vs. pull tactics
  • Developing a value proposition
  • Motivations – yours and your customers
  • The sales pipeline
  • Sales measurement and ROI





Our events are fully funded and open to all local businesses, however you will need to complete our registration and enrolment forms in order to participate. Visit our website to complete this online before attending or alternatively, please turn up to your chosen event 15 minutes early to finalise in person.





About the speaker - Claire Hogan, Senior Marketing Advisor

Claire joins the GetSet East of England team with 27 years of experience in corporate communications, specialising in helping clients communicate in the most effective way to deliver outstanding results. This includes a range of services from strategic workshops to creative campaigns, ensuring there is a clarity in both the writing and the visual presentation of client’s propositions, so that that messaging is heard above the white noise of today’s global platforms.

Working globally as a senior consultant she also has experience providing a niche service in Bid Marketing, with a range of subtle elements to ensure clients win both the customer’s hearts and minds. Having owned her own agency in Dubai she also understands the challenges of running a business and the many hats you need to wear to create a successful business.


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