SHEERLUXE DIGITAL ENTREPRENEURS - Event 5

Are you an entrepreneur thinking about – or in the early stages of – starting a new business? This series of one-hour-long virtual events will bring together some of the UK's most impressive entrepreneurs, businesses & services to help inspire, educate & provide practical knowledge to the next generation of business owners.

SheerLuxe sits down with some of the UK's leading entrepreneurs as part of its fourth Digital Entrepreneurs series event.

Connie Nam, founder of Astrid & Miyu

Creating a point of difference in a cluttered market

• How to build a community of loyal customers
• Bricks & mortar vs. online businesses
• How to collaborate to successfully amplify sales
• What makes the Astrid & Miyu design ethos different

Born in Seoul, jewellery had been a part of Connie Nam’s life from a very young age. Spotting an opportunity to bring something different to the market, and inspired by her local jeweller back home, she set out to offer products full of sentiment and innovative in their design. A decade later, Astrid & Miyu is now internationally celebrated as being so much more than just a jewellery brand.

Amanda Harrington, founder of Amanda Harrington Tan

Best Practice In E-Commerce

• Navigating the online space
• What to be wary of
• Pitfalls to avoid in e-commerce

Amanda Harrington is one of the beauty industry’s most respected and innovative sunless tanning experts, whose personal and modern approach to tanning has earned her a cult following and A-list client roster. Her non-toxic, alcohol-free and vegan-friendly tonal skin tints and tan-based skincare is designed to give customers the confidence to feel like the best version of themselves.

Diana Verde Nieto, co-founder & CEO, of Positive Luxury & Eva Alexandridis, founder & CEO, 111 Skin

Creating A Sustainable Brand & Product

• The meaning of sustainability in the modern world
• The problem with green-washing
• Guiding the consumer to make better choices

Diana Verde Nieto is the co-founder and CEO of Positive Luxury – a company that helps brands adapt to the new sustainability economy. Supporting clients with expert advice, industry analysis and independent certification, it aims to keep them at the forefront of the rapid transition towards a sustainable future.

Eva Alexandridis is the founder and CEO of 111SKIN. After her surgeon husband, Dr Yannis, created a healing serum for his patients to use post-surgery, the two were overwhelmed by the demand – and the company was born. As a mark of Eva’s efforts in the sustainability space, 111SKIN was awarded the prestigious ‘Positive Luxury’ Butterfly Mark for the second time in 2020.