Sheffield China Business Seminar - Business Culture & Etiquette

Event Information

Share this event

Date and Time



First Hall

Firth Court

Western Bank


S10 2TN

United Kingdom

View Map

Event description


Sheffield China Business Seminars 2017 - 2018

Seminar Two

Doing Business in China: An Introduction to Chinese Business Culture and Etiquette

Understanding Chinese business culture and etiquette is one of the most important aspects in trading successfully in China. In this seminar, The Confucius Institute at the University of Sheffield will deliver a 30-minute session on Business Mandarin for beginners, Hugh McDaniel, Managing Director of China Brampton will share his experience and tell us about how small talks can lead to big deals in China. We have also invited Yee Kwan Chan, the Founder of Yee Kwan Ice Cream to speak to us about her experience from Dragon’s Den to exporting their hand craft ice cream to China.


8: 00 am

Arrival, Breakfast & Networking

8: 30 am

Welcome & Update

Ben Hui, China Project Manager, Invest Sheffield

8: 40 am

Business Mandarin for Beginners in 30 minutes

TBC, The Confucius Institute, University of Sheffield

9: 10 am

Small Talk, Big Deal ...

Hugh McDaniel, Managing Director, China Brampton

9: 30 am

From Dragon’s Den to China - My Journey So Far

Yee Kwan Chan, Founder and CEO, Yee Kwan Ice Cream

9: 50 am

Q&A and Closing

Other Seminars in the Series

Taming the dragon: an overview of the Chinese Market (September 6)

Developing Your Market in China: Sales, Marketing & Business Development (November 8)

How to get your Intellectual Property Rights Protected in China? (December 6)

Getting paid from China: Advice on Finance and Money Repatriation (January 10)

What is the Belt & Road Initiative? What are The Opportunities for Businesses in The Northern Powerhouse? (February 7)


Creative Sheffield, part of Sheffield City Council

Programme Partners

China Britain Business Council

Confucius Institute

In Association with

China Brampton


Department of International Trade


Grant Thornton

International Trade Forum

Irwin Mitchell

Llyods Bank

New Era Development

Santander UK

Sheffield Chamber of Commerce

Sheffield City Region

South Yorkshire International Trade Centre

Withers & Rogers

Yee Kwan Ice Cream

Information about Carpark

The closest carpark is Q-Park Durham Road, the postcode is S10 2JA

About the Speakers

to be confirmed

Share with friends

Date and Time


First Hall

Firth Court

Western Bank


S10 2TN

United Kingdom

View Map

Save This Event

Event Saved