Sheffield China Business Seminar - Sales, Marketing & BD

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First Hall

Firth Court

Western Bank


S10 2TN

United Kingdom

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Sheffield China Business Seminars 2017 - 2018

Seminar Three

Developing Your Market in China: Sales, Marketing & Business Development

The Chinese market is a collection of markets of different sizes, economy, culture and challenges. For British companies to trade successfully with China, it is vital to have a strategy that is appropriate and effective. In this seminar, we have Michelle Oates from Lloyds Bank to talk about gathering market intelligence via digital channels; Ben Hui from Creative Sheffield to give an overview of digital marketing in China; Paul Wells from EasyMoshi to talk about reaching Chinese consumers based in the UK as well as Keith Jackson, the former CEO of JRI Orthopeadics to share some tips with us on winning contracts in China.


8: 00 am

Arrival, Breakfast & Networking

8: 25 am

Welcome & Update

Ben Hui, China Project Manager, Creative Sheffield

8: 30 am

Marketing Intelligence Online - The International Trade Portal

Michelle Oates, Trade Finance Manager, Lloyds Bank

8: 50 am

Understanding Chinese Social Media

Ben Hui, China Project Manager, Creative Sheffield

9: 10 am

Reaching Chinese Consumers in the UK

Paul Wells, Founder, Easymoshi Magazine

9: 30 am

Winning Contracts in China

Keith Jackson, Former CEO of JRI Orthopaedics Keith Jackson

9: 50 am

Q&A and Closing

Other Seminars in the Series

Taming the dragon: an overview of the Chinese Market (September 6)

Doing Business in China: An Introduction to Chinese Business Culture and Etiquette (October 4)

How to get your Intellectual Property Rights Protected in China? (December 6)

Getting paid from China: Advice on Finance and Money Repatriation (January 10)

What is the Belt & Road Initiative? What are The Opportunities for Businesses in The Northern Powerhouse? (February 7)


Creative Sheffield, part of Sheffield City Council

Programme Partners

China Britain Business Council

Confucius Institute

Airline Partner

Cathay Pacific Airways

In Association with


Department of International Trade


Grant Thornton

International Trade Forum

Irwin Mitchell

Llyods Bank

New Era Development

Santander UK

Sheffield Chamber of Commerce

Sheffield City Region

South Yorkshire International Trade Centre

Withers & Rogers

Yee Kwan Ice Cream

About the Speakers

to be confirmed

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Date and Time


First Hall

Firth Court

Western Bank


S10 2TN

United Kingdom

View Map

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