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Sheffield China Business Seminar - Sales, Marketing & BD

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The Diamond, The University of Sheffield

32 Leavygreave Road

Sheffield

S3 7RD

United Kingdom

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Description

Sheffield China Business Seminars 2017 - 2018

Seminar Three


Developing Your Market in China: Sales, Marketing & Business Development

The Chinese market is a collection of markets of different sizes, economy, culture and challenges. For British companies to trade successfully with China, it is vital to have a strategy that is appropriate and effective. In this seminar, we have Michelle Oats from Lloyds Bank to talk about gathering market intelligence via digital channels; Ben Hui from Creative Sheffield to give an overview of digital marketing in China; Paul Wells from EasyMoshi to talk about reaching Chinese consumers based in the UK as well as Keith Jackson, the former CEO of JRI Orthopeadics to share some tips with us on winning contracts in China.


Agenda

8: 00 am

Arrival, Breakfast & Networking

8: 30 am

Welcome & Update

Ben Hui, China Project Manager, Creative Sheffield

8: 35 am

Marketing Intelligence Online - The International Trade Portal

Michelle Oats, Trade Finance Manager, Lloyds

8: 45 am

Understanding Chinese Social Media

Ben Hui, China Project Manager, Creative Sheffield

9: 05 am

Reaching Chinese Consumers in the UK

Paul Wells, Founder, Easymoshi Magazine

9: 25 am

Winning Contracts in China

Keith Jackson, Former CEO of JRI Orthopaedics Keith Jackson

9: 45 am

Panel Q & A & Closing


Organiser

Creative Sheffield, part of Sheffield City Council

Programme Partners

China Britain Business Council

Confucius Institute

In Association with

China Brampton

Department of International Trade

EasyMoshi

International Trade Forum

Irwin Mitchell

Llyods Bank

New Era Development

Santander UK

Sheffield Chamber of Commerce

Sheffield City Region

South Yorkshire International Trade Centre

Withers & Rogers

Yee Kwan Ice Cream



About the Speakers

to be confirmed

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Date and Time

Location

The Diamond, The University of Sheffield

32 Leavygreave Road

Sheffield

S3 7RD

United Kingdom

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