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Sheffield DM: Digital Marketing Meetup #8

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Location

Sheffield Tap

Sheaf Street

#1b

Sheffield

S1 2BP

United Kingdom

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Event description
Once again, Sheffield DM returns for an evening of digital marketing discovery, this time all about PPC and performance marketing!

About this Event

Join us at the Sheffield Tap on Thursday 19th March at 6pm for an exciting evening of discussion around pay-per-click campaigns and performance marketing!

Our fabulous speaker lineup for the evening includes:

Hitting Paid Acquisition Targets Using Minimum Viable Products

Rory Jones (Product Manager, Tutorful)

With the rapid phase of growth we’re in at Tutorful, the challenge the company faces is hitting highly aggressive YoY acquisition targets in an increasingly competitive industry; combined with the tough task of cutting costs per new customer. Rory will be talking us through how they used marketing tools and experiments to allow room for sustainable growth by improving long term ROI; eventually leading to successful implementation of marketing MVPs in the fundamental product flow.

PPC on the Bottom Line

Greg Holland (PPC Specialist, Impression)

PPC has a wider impact than the simple input-output of advertising to revenue - it affects all sources of income for a business and in many cases runs the risk of becoming siloed. Greg will be discussing how business of all sizes can learn to align PPC with their wider marketing strategies and business activity, covering how PPC can impact the total ROI achieved through Organic search or physical store purchases and how to accurately measure this.

Order of the evening

5.45pm - 6.15pm

Arrive, grab your free drink and take a seat

6.15pm - 6.45pm

Talk 1 - Rory Jones, "Hitting Paid Acquisition Targets Using Minimum Viable Products"

6.45pm - 7.00pm

Interval

7.00pm - 7.30pm

Talk 2 - Greg Holland, "PPC on the Bottom Line"

7.30pm onwards

Networking and drinks

Special Guests:

Rory Jones

LinkedIn | Web

Greg Holland

Twitter | LinkedIn | Web

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Date and Time

Location

Sheffield Tap

Sheaf Street

#1b

Sheffield

S1 2BP

United Kingdom

View Map

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