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Standard Ticket 8 May 2017 Free  

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Share Sheffield: Making a Standout Place

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Understanding the must win battles in developing a successful city brand. With Dr Teemu Moilanen

Sheffield is competing. There are 69 cities in the UK. That’s 68 other places to live, work, visit, build, invest, employ, spend. There are more than 4,400 cities in the world. Sheffield is competing with them all.

Sheffield needs an identity that goes beyond what we all know and love about our city. We need to make a promise to investors, business people, students, visitors and residents alike that makes us stand out. A promise that aligns the strengths of our tourism industries, our technology and manufacturing sectors, our universities and investment opportunities.

With so many messages, stakeholders and priorities, it’s a task that many cities around the world have failed, some have succeeded and others, like Sheffield, are still grappling with. What is the secret to successfully developing a place brand?

Join us for an exclusive event with world leading Place Marketing specialist, Dr Teemu Moilanen.

Dr. Moilanen will present on his recent research which has shaped nine cornerstones of success in creating and managing city brands. He describes these as the ‘must-win battles’ that any city or region can learn from when working on a place branding initiative.

Working with high-ranking city branding practitioners from 12 European cities including Athens, Berlin, Copenhagen and Dublin, Dr. Moilanen compared data and experiences to create the cornerstones of success, which he will present to us at this insightful and exclusive event.

Join us to discover what Sheffield must do to create and manage a brand that resonates and competes at a global level. We will also hear from Edward Highfield of Marketing Sheffield and Kim Streets of Museums Sheffield to explore our own experiences of place marketing and why the Sheffield brand is vital to our cultural industries.


Date: Monday 8 May 2017
Time: 16:30 – 18:30
Venue: Silver Plate at The Sheffield College, Granville Road, Sheffield S2 2RL


17:00 – 18:00 Presentations
18:00 - 18:30 Discussion

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When & Where

Silver Plate
The Sheffield College
Granville Road
S2 2RL Sheffield
United Kingdom

Monday, 8 May 2017 from 16:30 to 18:30 (BST)

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Sheffield Chamber of Commerce, Counter Context, Visitor Economy Forum and The Sheffield College

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Sheffield: Making a Standout Place
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