Shopify: An Introduction to Running your Store Online

Please note: To join this workshop you or your business needs to reside within one of the following GM local authorities: Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside or Trafford, Wigan.

You also need to be: The owner of a business OR an aspiring entrepreneur with a business idea you want to develop.

Besides your Eventbrite ticket to the event, you will also need to register with Generator HERE.

Doors will be open at 09:30, with the talk beggining soon thereafter. For parking and access information, please follow this link.

Shopify: An Introduction to Running your Store Online

This workshop is designed to give participants a comprehensive introduction to websites—from understanding their purpose to mastering the technical elements that make them successful. Whether you’re starting fresh or looking to improve an existing site, this session will provide the essential knowledge and practical skills you need.

This workshop is designed to help participants master Shopify’s core building blocks and gain the confidence to run a professional, conversion‑ready online store. Through practical guidance and hands‑on learning, you’ll explore the platform’s most important features and learn how to configure them correctly for long‑term success.

What You’ll Learn

• Shopify’s core building blocks: Products, Collections, Theme, Checkout, and Settings
• Configuring essential settings: Payments, shipping, taxes, domains, and legal pages
• Conversion‑ready design: Structuring your Homepage and Product pages to maximize sales
• Marketing foundations: Setting up email capture, basic SEO, and analytics for growth

Outcomes

By the end of this workshop, you will:

• Understand how to build and customize your Shopify store with confidence
• Be able to configure critical settings to ensure smooth operations and compliance
• Apply proven conversion strategies to your store’s design and product presentation
• Establish lightweight but effective marketing foundations to attract and retain customers

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We are able to provide our services and workshops for free because of the funding we receive from the UK government. In order to continue to provide these services free of charge, we need to provide our funders with information about the people we have helped through our services and workshops.

To ensure we have the correct information, please fill out the Generator Registration Form, or bring one of the following forms of identification with you to the workshop:

• Your National Insurance (NI) number – if you have not yet registered a business
• Your Companies House registration number or Unique Taxpayer Reference (UTR) – if you have registered a company with Companies House or are self-employed/sole trader registered with HMRC

Kindly note that we may not be able to admit you to the workshop without this information, so we strongly encourage you to have it ready on the day.

The Generator is a project with two vibrant enterprise hubs, located in St Peter’s Square, on the ground floor of the Town Hall Extension, and in Royal Mills in Ancoats. Our services include workspaces, events and workshops, 1-to-1 business information support, plus access to expert intellectual property and legal advice, and an introduction to our industry-standard business databases. The Generator is funded by the UK government. Find out more at www.generatormcr.org