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ShoreTel UKI Partner Forum 2017
Thu 6 April 2017, 09:00 – 20:00 BST
Accelerating Your Cloud UC Practice
The transformation to cloud based Unified Communications is just the starting gun for a new era in our industry.
On the supply side, the Age of Interactions has arrived propelled by cloud technologies and innovative partner ecosystems that can create as fast as they can automate; across both human and machine based systems.
On the demand side, customers are making more decisions based on self-evaluation. Customers are better informed through an abundance of relevant and contextual information turning consumers into prosumers.
Building a cloud UC practice is not going to be easy despite the burgeoning opportunity. ShoreTel is committed to supporting our partners comprehend, take action and win in this new competitive landscape.
This year’s Partner Forum is about helping our partners accelerate marketing, sales and delivery of ShoreTel’s Cloud UC portfolio to Make Interactions Simple.
Key highlights for this year include:
- Get the latest updates and perspectives with the opportunity to engaged and ask questions directly to the ShoreTel leadership team.
- Learn how to leverage ShoreTel Connect CloudTM to drive profitable UC customer adoption and a recurring revenue stream.
- Obtain actionable advice on how to get the most out of the ShoreTel partnership including partner program updates and incentives.
- Discover how ShoreTel is expanding its technology partner ecosystem to develop a unique platform that Make Interactions Simple.
- Get the latest insights on digital marketing and demand generation with practical tips and how-to knowledge.
09.15 – 10.00 Arrive @ Level 34, Shangri-La Hotel, At The Shard – Security, Registration & Coffee
10.00 – 10.20 Welcome & Introduction. Darren Pattie, UKI Senior Sales Director, ShoreTel
Driving a cloud first approach is the cornerstone of the UK strategy. With the recent launch of ShoreTel Connect CloudTM, Darren will reflect on the market and outline how this year’s Forum will help maximise the opportunity for our partners.
10.20 – 11.20 Opportunity ShoreTel. Don Joos, ShoreTel CEO and Adrian Hipkiss, VP EMEA
With hosted revenues now representing the largest percentage of total ShoreTel revenue, the ShoreTel leadership team will provide unique perspectives on how the business is continuing to drive growth both now and in the future. Don will reflect on ShoreTel’s journey to the cloud and how ShoreTel is aligned to the global market opportunity. Adrian will talk about the impact of the ‘as-a-service’ model, technology partner ecosystems, the recent launch of ShoreTel Connect CloudTM and the relentless focus on ‘cloud first’ product innovation.
11.20 – 11.40 Coffee Break
11.40 - 12.20 The Integrated Platform Business. Shannon Graham, Tech Connect, Director, ShoreTel
ShoreTel Summit has already enabled businesses and service providers to set themselves apart with communication apps that deliver personalised experiences. The powerful combination of ShoreTel's proven telephony expertise with developer-friendly tools, voice and SMS APIs, and built-in application hosting is easy, quick and cost-effective for enterprises and startups alike. Shannon will reveal real world examples of how organisations are already starting to realise the potential of Summit and how UKI partners can become part of this important ecosystem.
12.20 – 13.00 Creating Your Demand Formula. Gary Gould, EMEA Marketing Director
With innovation at the heart of our industry, why do we easily fall into the trap of commodity pricing and feature wars? Gary will discuss how the outdated mindset of cold calling and isolated ‘silver bullet’ activities that still prevails in the tech sector is leading to diminishing returns and disappointment. Find out how to generate your own demand formula to carve out and create buyers.
13.00 – 13.45 Lunch Break
13.45 – 14.30 Partners in Driving Demand. Michael Quince, Director Partner Programs, ShoreTel
Helping partners to drive demand is a core value within ShoreTel. Michael will present the latest updates and innovations to ShoreTel’s ward winning partner program including the introduction of the Partner Marketing Hub with the ability to automatically launch co-branded digital marketing campaigns complete with analytics in order to take immediate action on ‘hot’ leads.
14.30 – 15.30 Back to the ABM Future. Ricky Abbot, Strategy Director, Pulse
If you work in B2B marketing and haven’t heard the term ABM, then you’ve probably been living under a rock. It seems difficult to go a day on LinkedIn without seeing at least 20 articles on ABM, or a minimum of 30 posts on Twitter, but this traction raises some interesting questions: what is the next big fad, and what will happen to ABM? Ricky will discuss how ABM is really just marketing blending contextual content, delivered at the right time to a target audience that wants to buy from you.
15.30 - 16.00 ShoreTel Leadership Q&A. Hosted by Gary Gould, EMEA Marketing Director, ShoreTel
Your chance to ask the ShoreTel leadership questions.
16.00 – 16.15 UKI Partner of the Year Awards. Darren Pattie, UKI Senior Sales Director, ShoreTel
Before the exclusive Partner Appreciation Event, Darren will reflect on the day and announce this year’s UKI winners for UC Deal of the Year, Cloud UC Deal of Year, Cloud Partner of the Year and Growth Partner of the Year.
16.15 – 20.00 Partner Appreciation Event @ Level 34, Shangri-La Hotel, At The Shard.
Please join us for a few celebratory refreshments and sample some Asian inspired canapés including Prawn Tempura, Spice Pork and Shrimp Dim-Sum and Chinese BBQ Pork Belly.