This course is funded by Creative Skillset’s Skills Investment Fund.
This brand new training course is designed to meet a specific need in the Children’s production arena.
It is a unique five day workshop that will provide you with a solid grounding in the art and commercial relevance of short form visual content for Children. The course will be a combination of theoretical analysis, industry insight, good advice and practical training. You will devise, produce, shoot and edit content across the week.
Short form doesn’t mean cutting corners on quality or production values. It is a unique form and requires training and knowledge to deliver content that works. A Short Form producer/director must have a clear purpose, the right strategy and know which platform will work for their content.
This new course, designed by Grand Scheme Media and our Children’s training expert Terri Langan, will cover the following subjects:
WHAT MAKES SHORT FORM DIFFERENT? What are the expectations of an online audience as opposed to a TV audience? What has brought them to this particular platform and how do they want to consume content?
How long should short form content be? Is it a brand extension or something bespoke? We will study various examples and advise students on the best durations to target, including narrative structure and style.
EDITING TECHNIQUES. A practical session where we compare TV production to YouTube and how it’s shot differently. We will examine the most popular short form content available, the successes and failures of short form ideas and how short form helps market more traditional content.
YOUR BRAND. What is your brand? What will hook people in and make them come back time and time again to watch your content? There are some simple and straightforward rules that we can pass on to our students, including regular uploads and how to patiently build an audience through a variety of platforms.
WHAT PLATFORM? Deciding which platform will make the most of your content is crucial. We will examine the various platforms and talk about each one and what they can do for you and your content.
There will be several student tasks across the five days.
You will be given a Children’s TV Show or a brand and produce a viral video to promote it, using smartphones and a simple editing app.
We will give you an opportunity to work in groups around practical cases, using your creativity, then applying what you have learnt to your own programming strategy.
Having discovered what is popular with kids, you will devise a new Children’s Channel for YouTube. You will pitch your idea, complete with a video.
We will also set up a private YouTube channel for you so that, after the workshop finishes, we can upload content for general study and comment.
THE TRAINING WEEK
WHAT IS SHORT FORM?
What makes good short form content? How long should it be? We look at examples of what’s working. How do people view short form content? And on which platforms? We will study the difference between linear content and short form. And we’ll examine different uses for short form.
We will look at the work of a channel's short form team in relation to the wider short form market and how they relate to other platforms like YouTube.
We will discover that a good short form PD needs to be a Jack (and preferably master!) of all trades – the job entails being able to shoot, edit, work with motion gfx, understand after effects and dubbing…and more!
Set Task 1: - We will set a brief to come up with ideas for BBC Children’s Short Form. You will be given a BBC Children’s TV Show or a brand and have to produce a viral video to promote it using their phone and a simple editing app.
All about YouTube and their Kid’s App. We hear from experts involved with YouTube and other short form platforms. We will discuss trends that come and go and how to reach target audience.
We will also hope to bring in someone delivering short form content to an older audience.
Set Task 2: - You will each get a current kid’s YouTube channel to look at and analyse what works, what could be changed or improved. Is it reaching its target audience? You will present their finding to the group.
LET’S GET PRACTICAL!
Shooting for short form – self-shooting with digital video cameras, own phones and webcams. What to use for your project? A guest Self-shooting PD/cameraman will be on hand to demonstrate various shot sizes, angles and techniques that work well for short form.
You will be shown how to use desktop editing packages and in-phone editing. You will learn how to use them to their best advantage for short form.
A guest editor will come in and demonstrate different ways to edit content.
Having discovered what is popular with kids, you will devise a new Children’s Channel for YouTube.
You will have access to editing, camera or can shoot on your phones. You will have access to two children’s presenters who you can use in your videos (one for the preschool audience and one for a CBBC aged audience). You will pitch your idea, complete with an example video to a guest executive.
Terri worked for 4 years at CBEEBIES as a Development Executive. This involved pitching ideas to the channel controller, making pilots, apps and games and working with external suppliers such as animators, composers, writers and designers.
Commissions for CBEEBIES include BAFTA winning ‘OLD JACK’S BOAT’ and pirate game show ‘SWASHBUCKLE’, ‘MR BLOOM HERE AND THERE’ and RTS winning ‘CBEEBIES STARGAZING’.
She was also involved in several live events such as ‘CBBC LIVE’ and ‘BBC CHILDREN’S TALENT SHOWCASE’
Terri has been a Head of Development for THUMB’S UP PRODUCTIONS, a Development Producer for IMG, and was Creative Director at FLIX.
As a teacher, Terri has worked for SALFORD UNIVERSITY, supervising students on their Children’s MA course. She organised a showcase at the BBC, where students screened their work and received feedback from CBeebies and CBBC producers and execs. She has run modules on broadcasting and journalism for UNIVERSITY OF KEELE and UNIVERSITY OF WOLVERHAMPTON She also ran our successful sessions on Developing And Pitching for Children’s TV.
Mark is a partner is Grand Scheme Media and one of the lead trainers within the organisation. He is a tutor at the NFTS and has devised, written and series produced or executive produced television formats for CBBC, DMAX and THE DISNEY CHANNEL.