£5 – £10

Side Hustles | Protect Your Idea | Online Course

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Make real progress on your business idea, gain new entrepreneurial skills, and support the WHO in the fight against COVID-19

About this Event

Working from home? Use this time to make real progress on your business idea, gain new entrepreneurial skills and receive advice from the online Startup ecosystem.

📢 Delivered in collaboration with Pearson Business School and Bubl, we will be donating all proceeds from our Side Hustles | Online Accelerator Programme to the WHO COVID-19 Solidarity Response Fund.

ℹ️ Overview

Are you frustrated with your job and think your business idea could fly?

"Be more than your day job, be a Side Hustler!"

Our Side Hustles | Online Accelerator Programme provides a solid foundation for launching your business with practical activities, talks and Q&As with venture builders, design, legal and financial experts. These online modules will address some of the key challenges and themes involved in launching your own venture like validating your idea in the market, identifying your customers, getting traction for your idea, pitch training and preparing to take the big leap.

🛠 Side Hustles Module #4 — Protect Your Idea

Attend our exclusive 60 minute online webinar to:

If you have a killer side hustle idea, chances are the competition will want to get their hands on it. Protecting your idea requires a good understanding of the fundamentals of Intellectual Property (IP).

Our workshop will include detailed advice on how to test your side hustle idea to identify the key IP that may exist in your idea (now and further down the line). It will also give you practical advice what needs to be done and when, so that you can grow and meet business goals without jeopardising your hard work or unique idea.

Our Host

Jeremy Holmes - Head of IP at IP Group plc

A highly experienced, business-aware and commercially-focused IP specialist, with a diverse background in speciality chemicals, pharmaceutical and FMCG industries, most recently in IP commercialisation in the academic/tech transfer sector.

IP strategy adviser within the profession, garnering awards and recognition such as Managing IP Corporate IP Stars, a sought-after speaker and panellist at IP Conferences and Entrepreneurship Events, and recently appointed Deputy Editor of CIPA Journal.

Jeremy currently works as the head of IP at venture capital company IP Group. IP Group is a leading intellectual property commercialisation organisation which focuses on evolving great ideas, mainly from its partner universities, into world-changing businesses.

❓ What Else Does This Module Include?

Access to the Side Hustles online community: Join our private Slack community to share and exchange ideas with other professionals and look for collaborators for your venture.

Online Live Q&A with facilitators and mentors: Join the conversation and get support from our experience team of experts.

Unlimited module video replay: Stay put and revisit the modules's recorded session anytime anywhere.

Unlimited access to the module's resources: Keep practicing and developing your business offline with exclusive templates and exercises

⏩ Join Our Upcoming Modules


Before you can go to market, you’ll need a prototype. Prototypes allow you to test your idea, gauge initial interest and fix any glitches before entering large scale production.


MODULE #6 — LAND YOUR FIRST SALE (Wednesday 29th April)

Once you have a solid understanding of your target audience and lean start-up techniques, we’ll take this knowledge one step further by exploring best practices for securing sales.



All entrepreneurs need a good, practical understanding of business finance. Learn how to balance the books and keep a healthy cash flow with real-world start-up finance tools and advice.


MODULE #8 — ELEVATE YOUR PITCH (Wednesday 13th May)

Get in-depth advice and support on developing a perfect pitch. Our experts will help you develop a successful business start-up pitch, one that communicates your unique value proposition and effectively convinces business partners, investors and your audience to buy into your idea.


❓ What Will I Leave With?

Real progress for your business idea: This is a practical sprint-based online process led by experienced venture-builders to help you make actual progress on your business idea, not a training workshop to teach you theory. We do stuff for real.

New entrepreneurial skills: Hone your skill set by developing your idea and learning the key elements to succeed at business. Balancing the books, identifying new opportunities and growing your business requires the right mindset.

Advice from the online Startup ecosystem: Meet other like-minded individuals and start building your business network, learn from some of the best minds in the London ecosystem and get professional, useful feedback on your idea.

❓ Who is This Programme For?

Are you unsure how to move your business idea forward? Worried it won’t work?

If you have a business idea but feel unsure about the practical next steps or how to transform your idea into a reality, then this online accelerator programme is for you. We’ll help you test, refine and perfect your idea so you can go from spending a few hours every now and then on your side hustle to running a successful business.

Our online accelerator programme is open to anyone who wants to run their own business, regardless of level of experience.

💬 Testimonials

“I wish I had attended a Zao innovation sprint 30 years ago. It would have transformed the way I set up the business and avoided many of the disappointments – I would wholeheartedly recommend it.”

- Researcher, Cambridge Science Park

“Studio Zao’s program helped shape the direction of my career, opening my eyes to thinking like an entrepreneur and arming me with the tools & experience to create exciting business ventures.“

- Innovation Solutions Lead, Pentland Brands

“Studio Zao’s expertise in the entrepreneurial process provided the structure and rigour needed for our teams to understand customer needs, develop value propositions and formulate their market validation plans."

- Programme Director, MedTech SuperConnector

About Studio Zao

Studio Zao is a boutique innovation studio who help individuals and organisations to unleash entrepreneurial talent and launch innovative, game-changing propositions.

Studio Zao works with early-stage start-ups and founders through lean venture development, customer discovery, proposition development and commercial validation. Studio Zao also help FTSE 100 corporations to set provable innovation strategies, execute innovation experiments, build new spin-out ventures, and train their teams in entrepreneurial skills.

Studio Zao’s practical and open-innovation approach helps individuals and organisations to be more entrepreneurial.

To learn more about Studio Zao, visit www.studiozao.com.

To be the first to know about Studio Zao upcoming programmes and events join our newsletter.

About Pearson College

We’re proud to partner with Pearson College London to offer this forward-thinking and innovative programme. Pearson College London is part of Pearson PLC, the world’s leading learning company. They are a multinational publishing and education company listed on the London and New York Stock Exchanges, and a constituent of the FTSE 100 index.

Pearson College is an educational institution that provides undergraduate, postgraduate, apprenticeships and short courses. All of their courses are designed to accelerate students’ careers and expand students’ horizons. Courses, including the Entrepreneurship Accelerator Programme, are held in a unique, supportive environment where everyone can reach their full potential.

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