SIGHT: Strategic Marketing Masterclass for Healthcare Technologies

The current healthcare market has a number of hurdles to overcome: increasing patient numbers, an aging population, overworked staff and a need to improve patient outcomes. One recognised method of achieving current standards and targets is by introducing new products, services and innovations to healthcare. This marketing workshop will introduce the key requirements of any SME aiming to target the NHS.

Learning outcomes include:

• SMART objectives and ROI.
• Positioning, segmentation and targeting.
• Creating a strong strategy and implementation plan.
• Competitive advantage.
• How to build a compelling Business Case.

Workshop Convenor:

The SIGHT: Strategic Marketing Masterclass will be run by Jennifer Head, managing Director of Midnight Consulting. Jennifer has 15 years of Sales and Marketing experience, for both the NHS and international markets. Her passion is establishing and executing marketing strategies which focus on improving patient care using innovative products and pathways.

About SIGHT:

SIGHT (Supporting Innovation and Growth in Healthcare Technologies) is an ERDF-funded business support project led by the University of Portsmouth in conjunction with the Wessex CRN and Portsmouth Hospitals Trust, which is designed to enhance the competitiveness of SMEs in the healthcare sector.

Event Details:

Date: Monday 24th February 2020

Time: 10am-12pm

Location: Portland Building, University of Portsmouth, Portsmouth, PO1 3AH. Room: 1.11

How to get here

Find out how to get here by checking our maps and directions.

Parking

Parking in Portsmouth is extremely limited, we encourage you to use the train, bus, cycle routes, or the city’s Park ‘n’ Ride facility