£20.54

Signs of Life: Why Brands Matter - Stephen Bayley

Event Information

Share this event

Date and Time

Location

Location

Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

View Map

Friends Who Are Going
Event description

Description

Signs of Life: Branding Lecture with Stephen Bayley

Time: 6:30pm - 8:30pm
Date: Monday 6 November 2017

The Museum of Brands is thrilled to welcome Stephen Bayley for a brand lecture and book signing of his new publication Signs of Life: Why Brands Matter. The event will form part of the Museum’s Professional Development Programme and provide opportunities to network, explore the Museum and gain insights from an incredibly influential figure in design and branding.

Overview

Stephen Bayley will focus on the history and importance of brands, arguing that far from being pernicious, manipulative voodoo, brands and branding should be regarded as the contemporary equivalent of folk art. Brands aren’t just about the logo, but about culture and creativity.

However, as conventional advertising becomes redundant, and younger affluent buyers suffer from consumer fatigue, brands are becoming more vulnerable and are under more pressure to adapt. Distinctive presentation on cigarette packaging has already been banned in the UK, with a question mark over whether alcohol and other ‘sin’ products, such as sugar and fast food, will logically follow.


About the evening

6.30 - 7pm
Arrival, bar opens and the Museum's Branding Hall and Time Tunnel are available to explore

7 - 8pm
Stephen Bayley's lecture begins in the conference space

8 - 8.30pm
Q&A session and chance to buy a signed copy of Signs of Life: Why Brands Matter



Introducing Stephen Bayley

Stephen is an author, critic, columnist, consultant, broadcaster, debater and curator. After lecturing at University of Kent, Stephen created The Boilerhouse Project in the V&A, founded London's Design Museum with Sir Terence Conran and was briefly Creative Director of The Millennium Dome.

Stephen's writing over the past forty years his writing has changed the popular perception of “design”. He is a Chevalier de l’Ordre des Arts et Lettres, an Honorary Fellow of The RIBA, a Trustee of The Royal Fine Arts Commission Trust and a Fellow of The University of Wales.

Find more about Stephen here.


This talk supports the Museum which is a registered Charity. Find out more about the Museum's Professional Programme here.

Share with friends

Date and Time

Location

Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

View Map

Save This Event

Event Saved