As part of our ‘How I Made It’ series of presentations by successful local entrepreneurs, SBBA is delighted to announce the next presentation by Robert Braithwaite CBE, founder and group president of Sunseeker International Ltd.
Hosted by Julia’s House and held at Barclays House, 95 Wimborne Rd Poole, BH15 2BP, the evening will start at 6.00pm and close at 8.30pm.
Robert will give an insight into the extraordinary journey that has made Sunseeker one of the World’s most revered luxury brands. The entrepreneurial spirit that grew the company from a team of seven in 1968 through to the British manufacturing jewel that it is today employing a 2,300 strong workforce in Poole, Dorset.
After leaving school at 15 Robert immersed himself in his passion for boats. After teaming up with Don Shead, the renowned race boat designer, making some bold decisions and seizing opportunities he started producing innovative motor yachts. This loyal collaboration stands to this day and is one of the ingredients ensuring that Sunseeker consistently has the edge over any competition.
He will talk of his enormous pride in British Industry, believing that this country has the most skilled craftsmen in the World and how that belief has paid dividends with ‘Made in Britain’ being one of the strongest statements any brand can enjoy today. Robert steered the company toward exports to overcome any dips in the domestic market which has ensured that it has been able to survive turbulent global economic waters.
Robert will explain how he attributes much of Sunseeker’s success to constant innovation but equally the importance of marketing a brand. Robert has always wanted people to say Sunseeker when they think boat in the same way that Hoover ensured that whatever vacuum cleaner we use we refer to it as a ‘hoover’.
From personal honours to the Queens Awards for Excellence, Industry accolades to iconic appearances in five James Bond movies, Robert is always quick to report that it is down to a team effort from the whole Sunseeker family.
Having always been a person with enormous ambition, Robert will encourage all those with a dream to pursue it with energy, hard work and always fun along the way.
The venue is on the 8th floor. If you have any more questions or if you need special access arrangements or disabled parking please contact us at:
Phone: 01202 706 975
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