What is the purpose of prototyping and what are the different method used by makers and designers? Does prototyping help us to be more creative? How does it help us make better products? How does it make products more beautiful and more comfortable?
Join us in conversation with modern-day innovators who use prototyping in their work including Nishat Awan - Lecturer in Architecture at University of Sheffield, Martin Smith - Artist, Co-Founder and Art Director of Laikingland, Ella Jakubowska and Simon Alcock from Rolls-Royce Digital Transformation team and Oliver Smith - Consultant for Stratasys Expert Services; to hear their stories and share the ones you might have to tell us.
18:00 - 18:15 Chair’s introduction
Sue Ball, MAAP
18:15- 19:15 Think Pieces
Nishat Awan - Lecturer in Architecture at University of Sheffield
Martin Smith – Artist, Co-Founder and Art Director of Laikingland
Ella Jakubowska & Simon Alcock - Rolls-Royce Digital Transformation team
Oliver Smith - Consultant for Stratasys Expert Services
19:15- 19:30 Conversations with the speakers
19:30- 19:55 Conversations with the audience
19:55- 20:00 Closing Comments
Sue Ball, Chair
Nishat Awan is a Lecturer in Architecture at University of Sheffield. Her area of specialisation is migration and displacement and how this can be addressed in architecture and urban design. She is particularly interested in modes of visual representation and forms of engagement that allow an ethical engagement with places at a distance. She is committed to a research by design approach and often works in collaboration with artists, using the exhibition format as a way of exploring these issues.
Martin Smith is an artist whose research and work are concerned with people's perception and interpretation of space. He undertakes quite large architectural commissions that interact with their given space and the viewer through mechanical movement. Alongside this work his practice is also concerned with making kinetic devices that investigate themes of repetition, precision and rules. These utopian objects and spaces are what currently drive his work forward.
Martin is also the Co-Founder and Art Director of the design label, Laikingland. The work he creates through this company plays with the themes of humour, nonsense and futility.
With a degree in model making from the Art’s University Bournemouth and a passion for the intersection between 3D printing and retail, Oliver brings a brilliant creative and entrepreneurial perspective to Stratasys Expert Services. He leads product innovation and design activities, drawing on his extensive design experience and deep retail & consumer knowledge. His innovation and ingenuity are well-grounded in economics, technological constraints and consumer expectations.
Ella Jakubowska joined Rolls-Royce in 2013 after winning the Rolls-Royce sponsored ‘Female Undergraduate of the Year’ Award. She undertook cross-sector graduate placements in Strategy & Innovation, Marketing & Communications and as a Customer Representative in an engine repair facility, before joining the company’s Digital team full-time in 2016.
She holds a first class International English degree from the University of Leeds and an ‘Athena Swan Woman of Achievement’ commendation for women working in STEM fields.
Recently, Ella has been leading the Digital team’s transformation programme, with a focus on how culture and environment can enable and empower the team globally.
Simon Alcock joined Rolls-Royce in 2012 following more than 10 years experience in the rapidly changing world of global scale multi-channel retail. Prior to that he filled roles in IT service organisations pushing the boundaries of technology implementations in large organisations mainly in the UK and Europe.
Simon has previously established and successfully operated his own technology startups, mainly in the software development and services areans.
Simon is atypical in having no degree level qualification and being extremely proud of this.
Most recently Simon has been leading design efforts behind the exploitation of Microsoft Azure as a platform for current and future Rolls-Royce systems, both customer facing and internal services.