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Siteimprove Workshop: Govern and optimise your website


Wednesday, 16 October 2013 from 09:30 to 16:00 (BST)

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Join fellow peers at the fabulous City Marketing Suite, London for a day of web related inspiring talks and training from expert guest speakers. The theme of discussions will draw upon website best practices - using analytics to understand and track content/visitors more efficiently and how to utilise content marketing/SEO in 2013. Plus, special guest Shane Diffily will be hosting an exclusive session on Web Governance.  Spaces are limited, so early registration is advised - please see below for more details. Lunch will be provided.



Wednesday 16th October 2013 9.30am – 4.00pm




City Marketing Suite

80 Basinghall Street



Click here for map.

Map of directions to City Marketing Suite


Siteimprove 10th Birthday

To celebrate our 10th Birthday this October, they'll be extra cake, and some free giveways. Additionally, 4 lucky delegates will win a free ticket to e-Access 13, 31st October, London - The UK's leading web accessibility conference.



9.30am – 10.00am Open/Register

10.00am – 10.45am – Using Analytics to improve user experience on your website

  • Identifying most used content – from behaviours to popular pages
  • Internal searches as a source of insight
  • The art of limiting - Identifying statistics which are most relevant so you can limit your focus on specific data, pages, content or user behaviours
  • Questions and answers

By Rune Andersen




11.00am – 11.45am - Search Engines and content marketing/SEO – The Bigger Picture

  • The modern day search engine - how they work and the importance of Google
  • Defining SEO and different forms of SEO content marketing
  • Bad practice (black hat vs. white hat SEO)
  • Questions and answers

By Bryn Anderson


12.00pm – 1.00pm Lunch (Provided)


1.00pm – 1.30pm - The business case for web accessibility

  • How can improving accessibility give you more users
  • Bonus areas of ensuring accessibility, such as overlaps with SEO
  • How to sell accessibility to your manager
  • Questions and answers

By Helene Nørgaard Bech


1.30 - 2.00pm -  Analytics is more than adding a script to your website

  • Get the settings right the first time around
  • Top tasks on your website to track – event tracking
  • Why use parameters and campaigns
  • Questions and answers


By Rune Andersen




2.10pm - 2.55pm - The new analytics of Web Governance

It is a mistake to think that the only things that can go wrong on a website are those that are easiest to measure. Whilst it is relatively simple to track the effects of poor design or content on online performance, what about poor Web Governance? What if your web team is not up-to-the-job? How will you know?

  • In this session we will explore the emerging area of Governance Analytics. By understanding these measures you will better appreciate the effect your decisions have on the quality of your site, the quality of the service you give to internal customers and ultimately improving your financial bottom line. 

by Shane Diffily

Short Break

3.10pm – 3.40pm - SEO and writing for the web

  • 10 Tips for Writing Content that Ranks in 2013  
  • Questions and answers

By Bryn Anderson


3.40pm – 4.00pm - Final Questions and Answers


4pm - close



Some of the attendees include:

  • Osbourne Clarke
  • Grant Thorton
  • Withers LLP
  • Taylor Wessing
  • Charles Stanley
  • Irwin Mitchell
  • Leigh Day
  • ACCA
  • Closer Still Media
  • Towergate Insurance

Siteimprove Workshop Feedback:


"Really valuable content, thanks so much!" – City University London

"Excellent session, very user focussed and not a sales pitch" – Bupa

"Thanks to all 3, excellent workshop" – UCL

"A very useful seminar" – Grant Thornton

"Very informative and useful, would definitely recommend" – Berwin Leighton Paiser

"Very informative and useful" – Wealden District Council 


Learn more about our previous workshop here.

Do you have questions about Siteimprove Workshop: Govern and optimise your website? Contact Siteimprove

When & Where

City Marketing Suite
80 Basinghall Street
EC2V London
United Kingdom

Wednesday, 16 October 2013 from 09:30 to 16:00 (BST)

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