One of the great challenges faced by those exporting is to secure an understanding of how those in an overseas market will perceive Scottish products and services.

At this panel discussion, you will hear from Scots who have built companies and successful careers in distant parts of the world share their experience. Points of discussion will include:

• How are Scottish products and services viewed around the world
• What is the best approach to understand which markets to target
• Do subjects such as Brexit or Scottish Independence hamper export opportunities?
• How do I tailor the benefits of my product or service for a new market
• What is the best way to quickly understand the dynamics of a new market
• Is it necessary to tailor my products beyond localising them for language to make them appealing in a new market

The panel will be hosted by Russell Dalgleish, Chair of Scottish Business Network and the audience will comprise Directors, Founders and Advisors for leading Scottish companies.

The Panel of Returning Scots

John A Maxwell - Executive Coach | Advisor | Entrepreneur - Connect on Linkedin

George Lindsay - Helping develop the business strategy that points companies in the right direction - Connect on LinkedIn

Graham Marjoribanks- Head Of Audit at Johnston Carmichael - Connect on Linkedin

Fraser Morrison - Co-Founder and CEO of 1000Steps - Connect on Linkedin

Russell Dalgleish - Chairman of Scottish Business Network - Connect on Linkedin

More about SIW19

The goal of SIW19 is to support Scottish based companies to scale across the UK and internationally, through the delivery of peer lead events. Previously registered attendees included a mix of business leaders, directors, founders, investors and entrepreneurs.

Our lined up speakers come from a range of backgrounds all offering something unique. The goal of each talk is to ensure that you leave with an insight which can be turned into immediate action for your business.

This event will take the format of talks by leading business figures, Fireside chats, panel discussions and provide the opportunities to meet with the very people who can help you succeed.

Speakers will be announced in the lead up to the event as we officially launch #SIW19 and the various events that are taking place throughout the week of October 22nd through to the 29th.

See more on the official website: https://www.scottishinternationalweek.com/