This is an intensive and interactive one day masterclass which introduces you to the essential six steps in preparing your company for e-commerce success.

Led by a team of six cutting-edge digital and proven e-commerce speakers, you’ll be discussing the strategic, practical and problem-solving aspects of growing your e-commerce business.

Book one-to-one meetings with the speakers and network with other e-commerce businesses. Sign up now and we’ll guide you to e-commerce success whether you’re new to this or already in e-commerce. The landscape is always changing!

Why attend this event?
E-commerce platforms and a well-thought-out strategy brings real gains in growth for many companies looking to trade internationally. When youn are ready, sign up to the 5 accompanying training workshops throughout the year; Google Analytics, Technical SEO and Keyword Analysis, Amazon Marketing and Content Success, Paid Advertising, and Social Selling.

This course is not suitable for agencies or intermediaries. In situations where many companies wish to attend, only one representative from each company will be able to attend.

Agenda

09:30 Registration with Tea and Coffee

Diagnostics - getting ‘fit for purpose’ and defining a strategy:

10:00 - Google Analytics – SocialB

10:20 - Technical SEO and Keyword analysis – Footprint Digital

Routes to market - targeting priority export markets:

10:40 - Translating and localisation - What's right for me? Susannah Poulton – DIT International Communication Adviser

11:00 - E-Marketplaces - Listing your products on Amazon - Montage

11:20 - Break Marketing – developing a marketing strategy to support your export strategy

11:40 - Implementing International Social Media Campaigns [e.g. search, social media, PR, offline] – SocialB

12:00 - Budgets for ‘Paid’ marketing [e.g. AdWords, Facebook Ads] - Footprint Digital

12:20 - Lunch

12:50 - One-to-one meetings with the experts

15:00 - Close

This course is not suitable for agencies or intermediaries. In situations where many companies wish to attend, only one representative from each company will be able to attend.