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Six Steps to E-Commerce Success (Newmarket)

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Lanwades Hall

Lanwades Business Park

Newmarket

CB8 7UA

United Kingdom

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This is an intensive and interactive one day Masterclass which introduces you to the essential six steps in preparing your company for e-commerce success.

Lead by a team of six cutting-edge digital and proven e-commerce speakers you'll be discussing the strategic, practical and problem-solving aspects of growing your e-commerce business.

Book one-to-one meetings with the speakers and network with other e-commerce businesses. Sign up now and we'll guide you to E-commerce success whether you're new to this or already in E-commerce. The E-commerce landscape is always changing!

Agenda

09:30 Registration with Tea and Coffee

Diagnostics - getting ‘fit for purpose’ and defining a strategy:

10:00 - Google Analytics – Social B

10:20 - Technical SEO and Keyword analysis – Footprint Digital

Routes to market - targeting priority export markets:

10:30 - Translating and localisation - What's right for me? Susannah Poulton – DIT International Communication Adviser

10:50 - E-Marketplaces - Listing your products on a global e-Marketplace Derek Scanlon – Digital Trade Adviser

11:10 - Break

Marketing – developing a marketing strategy to support your export strategy:

11:30 - Implementing International Social Media Campaigns [e.g. Search, Social media, PR, offline] – Montage Developing strategy and

11:50 - Budgets for ‘Paid’ marketing [e.g. AdWords, Facebook Ads] – Anicca

12:10 - Lunch

12:50 - One-to-one meetings with the experts

15:00 - Close

Why attend this event?

E-Commerce platforms and a well-thought-out strategy brings real gains in growth for many companies looking to trade internationally.

When you're ready, sign up to the 6 accompanying training workshops throughout the year. Google Analytics, Technical SEO and Keyword Analysis, Targeting Priority Export Markets, Paid Advertising, Listing on E-marketplaces, and the next big thing in E-commerce training - Social Selling.

For more information contact +44 (0) 1707 398 398 or email eastinfo@mobile.trade.gov.uk

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Date and Time

Location

Lanwades Hall

Lanwades Business Park

Newmarket

CB8 7UA

United Kingdom

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