Sizing the Market
in association with
Do you have any customers out there?
"Entrepreneurs often spend far too long perfecting their product and not enough time testing it with the market" – so says James Caan. He believes that instead of only spending 10% of the development time talking to customers, it should be more like 50%. By speaking to the market, businesses could solve problems sooner, assess whether the product will actually sell in quantity and maximise the profit potential. This will enhance their chance of raising finance, and being successful when they do launch.
This networking event aims to explore the journey faced by innovative businesses when identifying the optimum market segment for new products or services.
Our speakers will look at how to measure the size, and assess the growth potential,of your chosen market, even when your product/service is unique. So, when you next pitch your idea, you will be able to answer the questions – “How many potential customers are out there? What evidence have I got to support this? How can I find this information?”
Greville Commins, Varoom Limited, helps to accelerate start-up businesses, improving their chances of a successful product launch or gaining investment. Using his skills in marketing, business development, and leadership & mentoring skills, Greville has directly helped start-ups excel. Greville has over 25 years’ experience in technology marketing, creation of business partnerships and the launching of new products to the market. Greville also lectures on Enterprise at the University of Bristol and guest lectures on the University of Bath MBA courses.
We will also have two entrepreneurs who will give real life examples of their experiences of determining their market size and how successful they were.
Matt Hatch, CEO of Red7Mobile Ltd, a professional app development company. Matt has previously held positions with Gnodal, Mubaloo and Forward Loop. He has over 25 years experience in the high tech industry, working in a range of companies and sectors from multi-national corporates and SMEs to setting up his own startups.
6.00 - 6:30 Arrival and networking over coffee (a cash bar is also available)
6.30 - 7.00 Greville Commins - Sizing the Market
7.00 - 7:30 Case Studies
7:30 - 7:45 Q&A
7:45 - Join the South West Founders for informal networking with free food and drink (see http://swfounders.com)
If you are interested in finding out more about BEN (Bath & Bristol Enterprise Network), the network of the technology business community, or registering as a member, please click here: BEN
When & Where
SCN: Science City Bristol Network
SCN is the network for the technology business community. We run events that connect, inform and inspire.
We involve not just small and large science & technology businesses but also the region's universities, government, business networks, investors, service providers and social enterprises.
SCN is an activity of the non-profit company Science City Bristol Ltd.