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Slough - School Marketing and Advertising in a Digital World

Paul Sample - from The Mustard Agency

Wednesday, 17 July 2019 from 12:00 to 15:30 (BST)

Slough - School Marketing and Advertising in a Digital...

Ticket Information

Ticket Type Remaining Sales End Price Fee VAT Quantity
1 x Course Participant from 1 School
Admits 1 Training Course Participant to the Course
20 Tickets 17 Jul 2019 £144.99 £8.46 £30.69
2nd, 3rd and 4th Participants from the same school 20 Tickets 17 Jul 2019 £119.99 £7.09 £25.42

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Event Details

On this half-day course we will look at best practice in conventional school marketing and introduce key digital marketing techniques.

Event participants will learn how to market their school more effectively, recruit more pupils and develop school marketing materials that work in a digital environment.

The event is aimed at non-specialists and is delivered in plain English. We’ll focus on practical low-cost steps you can take to improve the visibility of your school.

9 things you'll learn on this School Marketing and Advertising course...

1. Effective school website design;
2. Digital “flipping book” prospectuses;
3. Printed prospectuses and leaflets/flyers;
4. Google Analytics;
5. Search Engine Optimisation;
6. Pay Per Click Advertising;
7. Effective Display Adverts and Banners;
8. Ad Targeting on Social Media;
9. Other digital and non-digital marketing materials.

Previous delegates have included senior leaders and governors, school business managers and bursars, marketing staff and website managers – and admin/support staff.

Key learning points will be illustrated with examples of best practice from UK schools. If you want to use the latest marketing techniques to put more "bums on seats" this is the course for you.

You will leave the event with a workbook, hand-outs and a list of tips and suggestions to get you started. A sandwich buffet will be provided, as well as tea and coffee.

FAQs

How do we book a place?

We use Eventbrite to manage all of our event bookings. To book a ticket, just click the "ORDER NOW" button in the "Ticket Information" options. If you want us to send you an invoice (rather than pay by Credit Card), go to Payment Options and scroll down to select "Pay by Invoice". If you have any problems trying to book your place with Eventbrite please feel free to give us a call on 01722 744033, or e-mail Carol Poulton at carol@themustardagency.co.uk 

Can you send my school an invoice for the delegate fees?

Yes. If you want us to send you an invoice select "Pay by Invoice" in the Payment Options. If you have any problems please feel free to give us a call on 01722 744033,or e-mail Carol Poulton at carol@themustardagency.co.uk

Where will the event be held?

We tend to use big brand hotels (like Holiday Inn, Ramada, or Best Western) or purpose-built conference venues. You will receive detailed joining details (including the address and postcode of the venue) 10 to 14 days in advance of the event. We are always looking for good training venues. If your school/college has its own conference room or training facilities (or you can recommend a good training venue in the area), please feel free to give us a call on 01722 744033, or e-mail Carol Poulton at carol@themustardagency.co.uk

Who is the course for?

Previous delegates have included senior leaders and governors, school business managers and bursars, marketing staff and website managers – and admin/support staff.

The course is for anyone who wants to use conventional or digital marketing techniques to increase the visibility of their school:- Headteachers; Sixth Form Heads; Deputy Heads; Assistant Heads; Middle Leaders; Teachers; Teaching Assistants; Bursars; School Business Managers; Members of the SMT/SLT; ICT Managers; Communications Officers; Marketing or PR Officers, and; Governors. The course is designed for non-specialists and is delivered in plain English - not jargon.

What sort of schools should come along?

State and Independent Schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms.

What are my transport/parking options getting to the event?

We tend to use well-known conference venues with good parking provision close to major road networks. You will receive transport and parking information with your joining information10 to 14 days in advance of the event.

Do I need to bring anything to the event?

You will receive a training pack, with hand-outs, writing paper and a pen when arrive. You will not need to bring a mobile device or laptop with you.

Where can I contact the organiser with any questions?

If you have any practical questions relating to your booking, or the course, you can call the Course Co-ordinator, Carol Poulton, on 01722 744033, or e-mail her at carol@themustardagency.co.uk

How can I speak to the trainer about the content of the course?

If you would like to speak to the Course Trainer to discuss the course content or your own school marketing requirements, please call him on: 01722 744033 - or e-mail him at paul@themustardagency.co.uk

Is my registration/ticket transferrable?

Yes. If you can't get to the event you can transfer your booking to a colleague or friend. Just let us know if they have any special dietary or accessibility requirements. You can also transfer to the same course at another venue (if space is available). Please let us have any changes to your booking no less than 7 working days before the event. Sadly we cannot refund fees for delegates who cancel with less than 7 days notice. Just call the Course Co-ordinator, Carol Poulton, on 01722 744033, or e-mail her at carol@themustardagency.co.uk

Can I update my registration information?

Yes. Please let us have any updates to your registration information no less than 7 working days before the event. Just call the Course Co-ordinator, Carol Poulton, on 01722 744033, or e-mail her at carol@themustardagency.co.uk

Do I have to bring my printed ticket to the event?

No you don't have to, but we strongly advise course participants to bring the ticket with them, and any other written information they have received about the course.

What is the refund policy?

If you can't get to the event you can transfer your booking to a colleague or friend. Just let us know if they have any special dietary or accessibility requirements. You can also transfer to the same course at another venue (if space is available). If these two options are not possible, we can issue a full refund provided that we receive your cancellation by e-mail no less than 7 working days before the event. Sadly we cannot refund fees for delegates who cancel with less than 7 days notice.

The name on the registration/ticket doesn't match the attendee. Is that okay?

Yes. If you can't get to the event you can transfer your booking to a colleague or friend. Just let us know if they have any special dietary or accessibility requirements. Please let us have any changes to your booking no less than 7 working days before the event.

 

Do you have questions about Slough - School Marketing and Advertising in a Digital World? Contact Paul Sample - from The Mustard Agency

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When & Where


Slough

Slough
United Kingdom

Wednesday, 17 July 2019 from 12:00 to 15:30 (BST)


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Organiser

Paul Sample - from The Mustard Agency

- PAUL SAMPLE is the UK’s foremost authority on reputation management for schools. He is the author of "Managing your School's Reputation," and "How to survive an attack on Social Media", published by Optimus Education.

 

- Paul is often described as the UK's "School Marketing Guru." His company, The Mustard Agency, specialises in school branding, prospectuses and brochures, photography, school mobile applications and website development. Further information can be found at: www.themustardagency.com

 

- Paul has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. He has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.

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