Smart Marketing - Turning Strategy into Action ROTHER

Say goodbye to marketing guesswork with this myth-busting, practical workshop led by marketing strategist Alex Ryan. Designed specifically for pre-startups, startups and early-stage micro businesses, this session strips away the jargon and gives you a clear roadmap for attracting and keeping customers.

You’ll start by learning the differences between marketing, lead generation, and sales—and why the order matters. Then explore the most effective channels for small businesses, from social media and email to blogs and search. We’ll map the full customer journey—from awareness to loyalty—showing how to reach your audience with the right message at the right time.  Finally, join an open Q&A with Alex to get tailored advice on your biggest marketing challenges.

Whether you're starting from scratch or need to refresh your approach, this session will help you market smarter, not louder.

📣 Smart Marketing – Turning Strategy into Action

Hosted by: Alex Ryan, Marketing 101

👥 Ideal for: Pre-startups, Startups, Freelancers & Micro Businesses

📍 Format: In-person Workshop | Practical | Interactive | Peer Learning

📘 Description:Say goodbye to marketing guesswork with this myth-busting, practical workshop.

If you're unsure how to reach customers—or struggling to turn interest into sales—this hands-on morning workshop is for you. Designed specifically for early-stage and small businesses and led by marketing strategist Alex Ryan, you'll get a clear, step-by-step understanding of how to promote your business in a way that’s focused, sustainable and effective.

🔍 What We’ll Cover:

• 🧭 Clarifying the roles of marketing, lead generation and sales
• 💡 Identifying the right channels to get seen—without stretching your budget
• 🛍️ Understanding the full customer journey and how to influence it
• 🚫 Common marketing traps—and how to avoid them
• 💬 Open-floor Q&A to tackle your real-world marketing challenges

✅ You’ll leave with:

• A sharper, more strategic view of your marketing
• Practical tactics you can implement straight away
• Greater confidence in how to grow your reach and build trust

Whether you're starting from scratch or need to refresh your approach, this session will help you market smarter, not louder.