San Francisco, California
London, United Kingdom
At Smarta and O2 we are all about working smarter not harder. When judging the Smarta 100, we look for companies putting super savvy business models and practices into place to deliver exceptional returns. From unique products and solutions to innovative use of technology or flexible working practises, we aim to celebrate the small businesses that are thinking big.
For us the most exciting business models are those that buck the trend, break the mould and plough their own furrow to find superior solutions, new opportunities and ways to flourish where others have failed or stagnated. We look for founders who solve the problems others don't recognise, exceed their customers' expectations and model new ways to squeeze profit to drive growth.
The first 'Smarta 100 together with O2' speaker event of 2013 examines two of our 2012 winners who are doing exactly this and welcomes two individuals whose job it is identify such businesses and aid their growth. Whether you're just starting up or figuring out how to take your business to the next level, the event provides a unique opportunity to pick the collective brains of four super savvy business leaders in an open yet intimate environment. Hosted by Smarta founder and author of 2012's best-selling business book 'Stop Talking, Start Doing' Shaa Wasmund, the evening will begin with networking before fireside talks and a panel discussion. Shaa will then take questions from the floor before a closing networking session where all our speakers will be available to approach in person.
7pm: Panel discussion
Check out who we have on the speaker panel:
Dean Walton, Mask-arade
Smarta 100 Winner Mask-arade create masks of high-profile celebrities. It’s a wonderful, simple and fun concept that has had astronomical growth since 2008. The masks are so popular they are distributed through Sainsbury's, WH Smith, Cards Galore, NEXT, River Island, Toys R Us and even Harrods. Co-founder Dean Walton will be answering questions and sharing his insights on how he took a simple idea and turned it into a high profit, low margin business model.
Mark McAndrew, Charity Engine
One of the most interesting business models we’ve seen in a long time - especially for a charity. Founder Mark McAndrew has found a way for every PC owner to donate to charity by sharing the untapped resources in a PC. Sound strange? We thought so too but it’s an absolutely fascinating self sustaining business model that is donating thousands to charities around the world. Charity Engine is a Smarta 100 Winner and Mark will be sharing his insights in designing a resource rich business model.
Simon Devonshire, Wayra
Simon Devonshire is director of the European arm of Telefonica’s start-up accelerator, Wayra. With 17,192 projects, split between 181 innovative start-ups housed in 13 academies spread across the globe, we can safely say Simon has helped mastermind what could be the best-connected and without doubt coolest start-up accelerator in the world. He’ll be sharing what he’s learnt from overseeing tons of disruptive small businesses and revealing the tips he’s picked up.
Claire Darley, Head of Sales O2 Telefonica UK
They say the best things come in small packages and that’s certainly true of Claire Darley who joins us from O2. As Head of Sales for O2 Business, wife and mother of 2 sons there’s not much this lady doesn’t know about how to maximise the use of technology to get the most out of each and every day. O2’s resident Flexible Working expert, Claire lives and breathes this way of life which is why she is not only able to lead a department of over 200 people but also wear several other ‘hats’ at the same time. A bundle of energy, intelligence, passion and fun and the smiliest person you’ll probably ever meet.
Simon Prockter, Housebites
Housebites.com offers a simple and tantalising concept: delicious recipes created by highly-rated, local chefs delivered straight to your door. This company owes its success to the fact it's seized upon the shortcomings of an old-fashioned industry, and given it a revamp fit for modern taste buds. Potential customers simply enter their postcode on the site to find out which qualified chefs are operating near them. They can then take a look at their menus (full of dishes created with local ingredients) and biographies, and see how other users have rated their food in the past.
When & Where
Smarta is the leading online small business resource in the UK. With a readership of 500,000 every month, Smarta aims to inform, guide and inspire entrepreneurs to aspire and achieve. Smarta recognises the best in British innovation, customer engagement and disruption with it's annual O2 Smarta 100 Awards which are now in their fifth year.