Marketing consortium Best Loved Hotels, PR agency Custard Communications, digital marketing agency DHM and SEO specialists Silverfox Search share their expertise and encourage debate with one-hour workshops followed by ‘lunch and learn’ sessions, all focused on how hoteliers can improve business through marketing for 2019 and beyond.

Learn how to incorporate PR, SEO, website optimisation, CRO and online conversion to make your budgets go further. During this workshop you will learn how to :

• Develop a comprehensive PR Strategy
• Implement measurement criteria
• Interpret/analyse Google Analytics
• Improve your online conversion
• Improve your SEO and CRO
• Drive more direct traffic to your website
• Network with fellow marketing professionals
• Learn from leading Industry experts

***The events are free-to-attend for hotel professionals and provide an insight into what hotels need to do manage their online presence, keep their brand current and, of course, reduce the over-reliance on the OTAs.***

11:00 AM

Welcome Coffee

11:30 AM

Introduction

With Julian Ebbutt

Managing Director of Best Loved Hotels Julian welcomes attendees and sets the tone for the day’s discussions and presentations.

11:40 AM

Clever PR – not just media relations

With Petra Clayton

Managing Director of Custard Communications, Petra Clayton shares her best tips for telling your story and getting people to talk about you to encourage bookings through clever PR .

12:00 PM

Keeping Google Happy

With Dickon Connolly

Keeping Google happy is a must for hotels yearning to keep their commission bill down. Dickon from Silverfox Search shares what hotels can do to grow their web traffic.

12:20 PM

Avoiding the Commission

With Adam Hamadache

Adam draws on his experience of achieving over 96% direct bookings in his own hotel in this insightful presentation.

12:40 PM

Questions & Discussions

Julian will facilitate the discussion drawing on points raised throughout the presentation, giving attendees the opportunity to ask those pertinent questions to our panel of experts

1:00 PM

Networking Lunch

The afternoon draws to a neat close with an informal networking lunch. A great opportunity to meet and talk shop with industry peers.

"Speakers were brilliant, it was lovely to meet other people in the industry and I’ve learnt a lot.I’ll be bringing my full team with me next time!"

Natasha Hatwell, Head of Marketing & PR, Whittlebury Park

"I’d absolutely recommend attending, it’s really filled some of the gaps in my marketing knowledge."

Craig Webb, General Manager, Cotswold House Hotel & Spa