Are you looking to uncover higher quality leads that grow your business? Join lead generation expert Richard Higginbotham, as he shares his experience, and gives you the tools to generate smarter leads.
Over the course of this three hour session topics covered will include;
- The marketing & sales relationship - "can't live with them / can't live without them" tension
- Lead Generation in the digital age
- how you sell = how they buy
- a lot happens on the web - but not all of it
- The buying process. What happens, when, who's involved, the questions that get asked and the answers that win.
- Group Exercise: The Story of a Sale
- Lead Generation - the basics
- Identifying your best customer & the customer desirability
- Smarter budgeting
- A simple planner for your business
About Your Expert
Richard Higginbotham - Co-founder | Consultant at Space Marketing & Communication
Richard Higginbotham is Strategy Director at Space Marketing & Communication, a marketing and strategy consulting firm that helps companies work smarter for new business and boost the effectiveness of their marketing and sales activity.
Richard has over 15 years experience working for and with some of the most recognisable companies in the UK including British Gas, IBM and nPower.
He has helped organisations like Nationwide Building Society, Betfair, HM Revenue & Customs and several leading retailers to construct effective programmes to attract leads and convert them into profitable relationships.