Smarter Marketing with AI - Build your own AI marketing assistant
An interactive workshop for small business owners and marketing teams who want to turn ChatGPT into a reliable, on-brand content creator.
In this hands-on session, you'll learn how to transform ChatGPT from a generic chatbot into a powerful marketing assistant that understands your tone, speaks your brand language, and helps you create high-quality content faster. Designed specifically for marketers, entrepreneurs, and small business teams, this workshop will guide you through the process of crafting effective prompts, building a custom GPT tailored to your business, and integrating AI into your day-to-day marketing workflow.
You'll see real-world use cases, follow a live demonstration of how to set up your own AI assistant, and walk away with tools you can use immediately - no technical background required. You'll also learn how to use AI responsibly, with clear guidance on protecting sensitive data and maintaining your brand integrity.
- Understand the capabilities and limitations of ChatGPT in marketing contexts;
- Learn when to use ChatGPT alone vs. combining it with tools like web browsing and Deep Research;
- Apply the C.R.A.F.T. prompt-writing framework to get consistent, on-brand content;
- Build a functional Custom GPT that reflects your business voice and goals;
- Identify practical AI use cases for content creation, campaign support, and client communication;
- Implement best practices for using AI safely, ethically, and effectively in your marketing strategy.
