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Smashing myths and demolishing prejudices in B2B communication

The Business Intelligence Group

Tuesday, 2 April 2019 from 08:30 to 10:00 (BST)

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Ticket Type Sales End Price * Fee Quantity
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1 Apr 2019 Free £0.00
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If you are not a member of The Business Intelligence Group you can either join for £30.00 and attend the event for free, or buy a ticket here.
1 Apr 2019 £10.00 £0.00
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Event Details

“You can’t sell anything, if you can’t tell anything”: smashing myths and demolishing prejudices in B2B communication with Emily Dickinson, Director and Josh Glendinning, Senior Research Manager at Opinium.

The world of B2B communications is changing. The selection of suppliers, the purchase of goods and services, is no longer determined by one man in a suit.
Instead, multiple and diverse influencers impact the decision-making process. Individuals who have differing priorities, conflicting value assessments and opposing views. Individuals who absorb information at different rates and prefer to be communicated with, by brands and organisations, in different ways.
This is, of course, not new news. But as research by Google shows that 40% of B2B buyers are now aged 18-34, the gap between digital natives and those who have witnessed the digital evolution is widening.
This paper will present Opinium’s cutting-edge research into the communication preferences of the UK business population and their preferred communication styles. We will reveal the five emerging communications tribes that transcend traditional firmographics such as sector and company size, and explore how B2B brands and businesses can navigate this increasingly fragmented landscape. Exploding assumed behaviours, preferences and attitudes, we will bring the voice of UK businesses to this event to provide tangible recommendations that will enable both the audience and their clients to navigate the rapidly changing world of B2B communications.

 


 

 


 

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When & Where


Opinium
24A St John Street
EC1M 4AY London
United Kingdom

Tuesday, 2 April 2019 from 08:30 to 10:00 (BST)


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Organiser

The Business Intelligence Group

The Business Intelligence Group hold 5 ‘Forum’ events in London and 2 Northern Forums in Leeds or Manchester, each year from September to May.

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