SMC SOCIAL MEDIA FOCUS
Social Media and digital comms have completely revolutionised the way a brand and their customers can interact.
Join us as we discuss various topics from the pros and cons of online marketing, to the legals 'do's and don'ts' around posting content online and how best to keep you and your brand safe.
We will also be discussing newer platforms such as Snapchat, Insta Stories and blogging and the potential benefit to a brand when used appropriately.
Colin Hardie: Owner of webmarketing company Ubisan LTD. Operating for over a decade across a variety of sectors, Colin will be chatting through the pros and cons of online marketing and sharing his tops tips for building brand awareness online. Colin will also be giving a brief overview of the weird and wonderful world of SEO.
Kirsteen Macdonald: Kirsteen is an experienced commercial litigator, specialising in media law. She advises on all aspects of media law, including defamation, privacy, contempt, and reputation management. Having worked as in-house counsel with BBC Scotland, Kirsteen bring experience in abudance and will be discussing defamation, privacy and forum legalities.
Lynne McCrossan: Author, stylist, brand guardian and most recently cashmere CEO. Lynne has just launched her second book - Cashmere: A Guide To Scottish Luxury in tandem with her collection : Cross Cashmere. One of the most respected names in Scottish media, Lynne brings invaluable insight from both a press and business perspective.