Free

SMIA Workshops: Marketing Your Music Project

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Location

The Tolbooth

Jail Wynd

Stirling

FK8 1DE

United Kingdom

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Event description
The SMIA presents 'Marketing Your Music Project' with Aarti Joshi (DF Concerts) and Michael Pellegrotti (Skye Live Festival).

About this Event

As part of the SMIA's innovation-led development programme, designed to help nurture business talent and build infrastructure in Scotland's music industry, we will be hosting this free entry Marketing Your Music Project workshop at The Tolbooth (Attic) in Stirling, taking place on Tuesday 22nd October from 2pm - 5pm.

About the Workshop

Aarti Joshi leads the DF Concerts & Events Marketing, Communications & Sponsorship team and has 18 years of experience within the music industry. With a varied skill set including marketing, PR, crisis communications and sponsorship, Aarti has real passion for the events industry in Scotland.

Michael Pellegrotti is a marketing and events consultant, and director of Skye Live Festival. He currently organises the boutique Skye Live Festival and works with a variety of artists, brands and events to assist with their overall growth and digital engagement.

Overview

1. Marketing basics - product/market/audience

2. What makes up the marketing toolkit - Marketing & Communications/ Advertising/Sponsorship

3. How to build a campaign

4. Have the courage to fail...

5. How to measure success

We look forward to seeing you there!

Interested in joining the SMIA? As well as free entry to SMIA workshops, our members are entitled to many more benefits geared to support, strengthen and develop Scotland's music professionals and music industry.

Collaboration is a cornerstone of the SMIA's ethos. We are inclusive, progressive and positive. Join and help the music industry in Scotland excel. You can join now via our website, or for more information, please email us at info@smia.org.uk

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Date and Time

Location

The Tolbooth

Jail Wynd

Stirling

FK8 1DE

United Kingdom

View Map

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