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We held the second SMILE in March 2013 introducing key themes; laying down a business case, choosing the right platform. We heard from early adopters and pioneers who shared the successes and the lessons learnt as they launched their new platforms in companies such as Diageo, Philips, SAS Institute, Cable & Wireless, and LexisNexis.
Having the technology in place does not guarantee success. Internal communicators need to prise their internal social media out of IT and into comms as well as developing a communications strategy for launch and roll-out.
In our next SMILE event SMILE London we will continue on the social media journey. Do any of these issues sound familiar?
How do I choose the right platform?
How can I get senior management bought in and actually blogging on your platform
How can I turn middle managers into advocates who will champion rather than block my new network?
How can I mean colleagues off email and on to collaborative digital tools?
What should I do when a controversial issue goes viral?
What should my social guidelines say?
How do I develop a strategy to breathe life into a dormant platform?
Are anonymous postings a good idea?
What do I do about the great unwired in my company?
Which tools will really help me to measure success?
If you want these questions answered, join us & other communicators at SMILE 2013 on the 23rd September.
Social Media Inside the Large Enterprise has its foot firmly in the front door.
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