The undeniable speed and openness of social media has opened up new opportunities and present dramatic new challenges to an industry that’s notoriously obsessed with VIPs and guest lists. Who was the social media Queen of London Fashion Week? Who was the villian?
This session takes a tour of digital end of the fashion business looking at who is using the tools and techniques to build their business and how to protect a carefully built reputation when things go round.
Packed with tips and examples of best practice, this session will look at those brands doing it well and those who are tanking. Find out how to build your presence, engage fans and build loyalty and what to do when it goes wrong.
Join the debate and share your views on who’s doing it well, who sucks and what they should do about it.
Annie Kearney, Sponsorship & Partnerships, Nokia
Mark Brill, Managing Partner, BrandEmotivity
Sinem Bilen-Onabanjo, Editor, FAB Magazine
Produced by Chinwag with help from:
Social Media Week London is part of the global Social Media Week events taking place in 14 cities across the globe.
This unique take on the traditional format creates a rich, interactive and beneficial set of experiences for everyone who participates whether attending an event, speaking, joining a panel, volunteering or supporting the events as a sponsor.
Unlike many events we aim for access to events programming and content to be as open as possible, and the events are almost exclusively free to attend, thanks to the generous support from our sponsors
Join millions of people on Eventbrite.
In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.