The vast amount of data held by retailers and credit card companies has been the preserve of companies large enough to employ boffins to manage it. The rise of social networks and the enormous amount of freely available behavioural data, known as big data, has the potential to turn the industry upside down.
What about the trendsetters? A cabal of fashionistas dictating taste and style, or self-organising groups on social networks? What can the data really tell you, and can it predict what will be in Vogue? Or Elle, or Grazia? Are there really trends any more, or have we seen the death of the mega-trend as interests fragment between groups that can easily form using social technologies?
Our expert panel will showcase the possibilities that the data provides for the business with expert analysis, discussion and debate about the impact on trends across the fashion industry with plenty of opportunity for the audience to get involved.
Tamara Sender, Senior Fashion Analyst, Mintel
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