£594 – £714

Snapchat & Instagram for Employers (London)

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Location

Etc Venues

Avonmouth House

Avonmouth Street

London

SE16NX

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Course Introduction

Snapchat and Instagram are two of the most visually appealing and engaging social media platforms, with UK 'Stories' users reaching 13.6m and 14.4m respectively. However they can appear inaccessible to the novice.

This one-day workshop is structured to cover why employers need to be looking at Snapchat and Instagram as essential channels to target the next generation of talent for their business.

We'll look at the what makes these platforms unique, the user-demograhics and content styles, what the average user engages with, and how you can incorporate all of the communication and marketing features into your talent attraction & recruitment strategy.

Olivia Morrin, Training Coordinator, Sodexo: “Extremely insightful! A great way to help engage with a younger audience – and a fantastic balance between presenting and practical activities.”

Clodagh Evans, Marketing & Communications, Home Instead Senior Care: “A great way to learn all of Snapchat & Instagram’s features. Very engaging, and I’ve come away feeling inspired to use these new platforms!”

Kat Timberlake, Attraction & Campaigns Manager, Nando’s: “Gives a great guide to Snapchat & Instagram and how you can translate that to the recruitment world.”

Julian Edwards, Recruitment Advisor, Virgin Trains: “I thought I knew a lot about Instagram & Snapchat – but now I know WAY more!”

Samantha Reed, Social Media Manager, Specsavers: “Very helpful in terms of content planning and thinking. I found it extremely beneficial and will definitely attend one of your courses again.”

Sarah Barrett, Business Transformation Director, Knightstone Housing: “Very good. Great to have comprehensive notes to take away as well as lots of practical examples.”

Charlotte Marsden, Global Resourcing Manager, BBC Worldwide: “Mind boggling! It’s amazing how much can be done. Really good day!”

Hollie Watson, HR Adminstrator, Network Rail: “Excellent overview of Snapchat & Instagram. Some really great ideas of how to use the platforms with different levels of resource.”

Kara Wilson, Recruitment Partner, Manchester Airports Group: Very informative and educational even as a daily user of both Snapchat & Instagram. Opens your mind to new ideas & opportunities!”

Aasha Tikoo, Graduate Marketing Manager, Clifford Chance: “Really great introduction to how to use Snapchat & Instagram and their different features to recruit!”




What Will I Learn

By the end of the session, you will know how to:

  • Build and optimise your business account profiles and settings
  • Develop effective engagement content, techniques & strategies
  • Utilise all the Snapchat/Instagram features to craft a compelling brand image
  • Incorporate targeted paid options such as Lenses and Geofilters into your recruitment campaigns
  • Use Snapchat & Instagram to build engaged candidate pools & pipelines
  • Identify opportunities that could become Snapchat/Instagram 'Story' content
  • Utilise Snapchat’s location based features for recruitment & employee engagement
  • Develop a clear focus and theme for both your Snapchat and Instagram accounts



The Benefits of Attending

The key benefits of attending our Snapchat and Instagram for Employers Workshop include:

  • Inspire the next generation talent around your employer brand, life at your organisation, and your career opportunities
  • Develop a clear Snapchat and Instagram strategy that is focussed on your business goals
  • A practical workbook, providing a step-by-step guide to building a Snapchat / Instagram recruitment strategy
  • Peer-to-peer learning in an open networking environment
  • Ongoing support & guidance as you implement your learnings



Who Should Attend

This is an essential workshop for anyone responsible for talent attraction, recruitment and / or employer branding within an organisation, who also recognises that Snapchat and Instagram can bring their message to a new audience.

The workshop is designed primarily to cater for Snapchat and Instagram beginner-to-intermediate level users. Some of the 'orientation' stages may be familiar to more advanced users - but even they will take away new ideas and insights for the day.




Your Trainers

This workshop is co-delivered by Stuart Jones, founder of InSource Talent, and Rob Lee, founder of Relative Links.

Stuart Jones is one of the leading trainers and consultants to the UK in-house recruitment sector. Rob Lee is one of the UK's foremost experts in the use of Snapchat & Instagram Stories for branding & engagement.

Combined, they offer a unique level of insight into how these platforms can be used for recruitment, branding & targeted engagement activities.


DELEGATE NUMBERS ARE STRICTLY LIMITED - SO PLEASE BOOK EARLY TO AVOID DISSAPPOINTMENT.


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Date and Time

Location

Etc Venues

Avonmouth House

Avonmouth Street

London

SE16NX

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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