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"So what is a Data Management Platform and do I really need one?" A CRM Man...

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Creston House

10 Great Pulteney Street

Soho

London

W1F 9NB

United Kingdom

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MarTech Bites - Afternoon tea and tech sessions to feed your curiosity!

We are hosting another interactive tech briefing to explore the topic “Data Management Platform - do I really need one?”

The DMP has been described as “the embodiment of a ‘Big Data’ solution for multichannel advertising, marketing, media and audience activation" but what actually is it? The DMP has been an established tool for digital advertisers for some time now. But as organisations finally start to take serious steps towards delivering truly omni-channel experiences to their customers, this technology is entering the realms of the CRM marketer.

Do you feel informed enough to join the conversation?

This is an exclusive discussion session where we’ll equip you with foundational knowledge of the Data Management Platform. The session is aimed primarily at those within a B2C environment who are responsible for marketing across owned channels such as email, direct mail and the organisation’s website and who want to learn more about how the DMP can be used to provide richer experiences across these channels as well as extending these engagements across paid media.

We’ll be covering the following topics:

• What are the key features of a DMP?

• The different types of DMP and the vendor landscape

• How does a DMP work?

• The DMP in action – some common use cases

• When do you need a DMP and some alternative approaches?

• Key considerations in choosing the right DMP for your business

The session includes an open discussion where you are free to share your experiences and hear those of your peers from a range of industry sectors.

Join us for tea, cake and tech - the event is completely free and we would love to meet you.

Spaces are limited so don't miss out, reserve your space now!

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Date and Time

Location

Creston House

10 Great Pulteney Street

Soho

London

W1F 9NB

United Kingdom

View Map

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