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Interior stylists are behind practically every still-life image you see in editorials and advertising. It's a job that requires much more than an eye for style – interior stylists also need skills in trend forecasting, location scouting, prop sourcing and communication. During this capsule evening course, Melinda Ashton Turner, a Stylist of the Decade nominee, demystifies the role of the interior stylist, giving advice on everything from how to break into the industry, to how to get your work published.
Using her compound experience as an interior stylist, art director and Guardian columnist, Melinda will provide an overview of the industry and the many varied duties of the role. As well as discussing the creative side of interior styling, she'll share practical insights on how to get a job, what qualifications clients look for, and how to source products.
The course also includes a practical exercise on the process of being commissioned, which will help you to understand how to interpret briefs and explain design concepts to clients. Whether you have some experience in design or are looking to change career, this is the ultimate introduction to the practicalities of one of the industry's most coveted jobs.
This course is for you if…
You think you've got good taste and want to know if you could put it to work professionally
You have already dabbled in interior styling but want to know more about the industry
You want to know what sort of experience, skills and contacts you need to make a successful go of interior styling
You're a stylist, blogger or student who has done some interior styling for photographs, and want to learn more about promoting your work and gaining commissions
Course description
This evening course offers professional advice on life as an interior stylist, with a focus on the vocational aspects of the job. Attendees will have the opportunity to get involved in a practical exercise where they explain design concepts to a client through role-play. Topics covered include:
Definition of an interior stylist
The day-to-day operations of interior styling
How to get into the styling industry
What qualifications and skills are required
The journey from conceptualisation of ideas to published work
An introduction to the role of the photographer in interior styling
Mediums and publishing avenues for interior stylists' work
Who commissions stylists – and who they commission
The differences between working as a freelancer and being on-staff
Business tools
How to promote yourself
Practical exercise: being commissioned by a client – how to interpret a brief and explain concepts to clients
Q&A and group discussion
Tutor profile
Melinda Ashton Turner originally trained as an interior designer and has been working as an interior stylist for the publishing industry for two decades. Over the course of her career she worked both as a freelance and on-staff, in the UK and Australia. Her work covers both editorial and advertising along with consultancy, designing, lecturing and events. She has worked as Style Editor of Australian Vogue Living and Decoration Editor of Homes & Gardens UK, as well as a columnist for both the Guardian and The Sunday Times. Find out more about Melinda on her website.
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.
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