This one-day E3M seminar aims to support large and established social businesses trading in public service markets to communicate key messages in order to influence policymakers and create new market opportunities.
Supported by Kreab, E3M’s new communications and public affairs partner, this event will:
- examine the context of the new Conservative government and the continuing role for social businesses in public service delivery
- explore opportunities for influence and the mechanisms to do so
- look at key messages (i) to differentiate social purpose businesses from other providers and (ii) to bust the myth that you can’t operate at scale
Although there will be a renewed emphasis on Big Society and One Nation politics, the ongoing cuts in public services will undoutedly impact the very people and communities you are supporting. Social businesses need to communicate even more effectively to demonstrate that you provide innovative solutions to society's problems and that you can compete with the mainstream.
09.30 Registration and Coffee
10.00 Welcome and Introductions
Baroness Glenys Thornton, Event Chair; Julian Blake, Partner and Joint Head of Charity & Social Enterprise, Bates Wells Braithwaite; Jonathan Bland, MD, Social Business International & E3M
Session 1: What relevance has politics and communications to your business?
10.10 The future role of social business in public service delivery - Chris White MP, Chair - All Party Parliamentary Group for Social Enterprise
10.30 Successful public affairs campaigns – the Kreab experience - Chris Pond, Partner and Head of Public Affairs UK, Kreab
10.50 Panel: Questions from the floor to Chris White MP and Chris Pond - Chaired by Baroness Glenys Thornton
11.15 Coffee and networking
Session 2: Opportunities for influencing the public procurement agenda (and mechanisms)
11.45 Whitehall, Westminster and Local Government - Presentation by Kreab followed by group discussion
13.45 Using the media – whether to and how - Presentation by Kreab followed by group discussion
Session 3: Successfully communicating the difference and taking on the mainstream providers
14.30 Case study presentations and group discussion - Hear from social enterprise leaders and share what has worked or not worked (Facilitated by Kreab)
Session 4: What next?
15.30 Round up of the day plus a look at collective opportunities - Baroness Glenys Thornton, Chris Pond and Jonathan Bland
The content of this event seeks to build on the messaging and campaigning work already done as part of the Social Economy Alliance and other SEUK programmes.
Drawing on practical examples and case studies the seminar will give your organisation key insights and the tools to successfully communicate the social business narrative for your customers and stakeholders.
Social business leaders and managers interested in communications and public affairs will have the opportunity to meet and network with their peers across industry sectors.
Who is it for?
The event is for CEOs, Communications Directors and other senior staff of large and established social businesses trading in public service markets.
This event is sponsored by Kreab
E3M is an initiative that supports a group of leaders from the largest and most successful UK social enterprises that trade in public service markets. In addition to facilitating this mutually supportive peer group, E3M aims to help the wider social enterprise community by providing expertise and sharing knowledge about the key ingredients for successful social enterprise growth at our events and in our publications.
E3M was developed by Social Business International (SBI) in 2012 and has the support from a group of expert partners. Our core partners are: Bates Wells Braithwaite, The University of Northampton, Baker Tilly and Charity Bank; our supporting partners are Kreab and Social Investment Business.
SBI will refund any cancellations in full if they are made more than seven days in advance of the seminar (up to and including 29 June 2015). Cancellations made within seven days of the event will not be refunded.
When & Where
Social Business International
Social Business International (SBI) specialises in knowledge transfer and innovation in the field of social enterprise. Our mission is to share know-how and best practice about social enterprise across international boundaries.
SBI manages an initiative called E3M which brings together social enterprise leaders and expert partners working in public service delivery