In the era of digital communications there has been a boom in social commentary. Literally millions of conversations are happening daily in open forums and social channels, all of which can be observed. These conversations provide brands, companies and organisations with the opportunity to ‘listen in’ on the what is being said by their customers, target markets and about their competitors.

Does the mass of social data now available provide market researchers with an insight pot of gold, or do they become sucked into the vortex of a black hole? What can social data add to market research studies?

Come and join us for a round table discussion where we discuss the use of social data, its effectiveness and downfalls. Will social data take you on a journey to the pot of golden insights at the end of the rainbow or is there a danger of being lost in space? Join us to explore further.