Free

Social Enterprise Hot House Programme

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Location

The Dome

University of Chichester

Upper Bognor Road

Bognor Regis

PO21 1HR

United Kingdom

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Workshop 1- Marketing Strategy

Through the work you have done with the business model canvas you will understand your customer segments and your value proposition. In this workshop you will start to understand more about your customers, how to research them, how to learn from them; to develop your business further. We will delve in to the murky depths of prising what you sell and how to avoid becoming price led by focusing on your value proposition and your brand. Words are important to promote your business and you learn what the powerful words are that can be used to communicate your value proposition to your customers. Brainstorm ideas and places to advertise your business.


What you will learn and be able to use in your business:

- About your customers and why they will want to buy from you
- What your brand will look and feel like, the emotions that your brand will carry
- How to price your good and services
- Great places to advertise your business


Your take-aways:

- 5 top tips on how to price your good and services
- 2 personas of your best customers
- Your 3 top places to advertise your business

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Date and Time

Location

The Dome

University of Chichester

Upper Bognor Road

Bognor Regis

PO21 1HR

United Kingdom

View Map

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