£5.92

Social Enterprise - Mission, Vision and Goals - Workshop 2

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Riverside Centre

Riverside Centre, The Quay, Newport, Isle of Wight PO30 2QR

United Kingdom

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Description

Social Enterprise - Mission, Vision and Goals - Workshop 2

Understanding what is meant by mission, vision and goals (why, what and how) using examples and relating back to participant’s enterprise ideas.

Branding: Using a social enterprise as an example: provide an understanding of what branding is, the ways to brand your business, choosing your business name, building your brand, what’s your story and vision, who is your customer, what is your style and mood, how to engage, educate and excite, why should your customers choose you over competitors?

Marketing: Again, using a social enterprise as an example: what is marketing? What’s your Unique Selling Point (USP)? What is a marketing plan; who are your customers; the 4 P’s of the marketing mix; market research and how to do this.

Format
Facilitator led and group discussion/networking encouraged around each topic.
Slide presentation, handouts and exercises.

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Date and Time

Location

Riverside Centre

Riverside Centre, The Quay, Newport, Isle of Wight PO30 2QR

United Kingdom

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Refund Policy

No Refunds

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